World Footwear


Vivobarefoot partners with kids wear rental service Bundlee

Jun 7, 2022 United Kingdom
Vivobarefoot partners with kids wear rental service Bundlee
The sustainable footwear brand established an exclusive partnership with Bundlee, a UK based-rental platform for children’s clothing, which is for the first time expanding into footwear
Founded in 2018 by Eve Kekeh, Bundlee offers children’s clothing on a rental subscription basis, starting at 39 British pounds per month for a wardrobe of 15 pieces. The clothes are then returned when the child grows up out of size. Now, customers will also be able to rent Vivobarefoot shoes, knowing that when those are no longer suitable for rental they will be refurbished and resold through the British sustainable brand’s resale programme ReVivo.

"Shoes are often the most expensive and rapidly outgrown product you can buy for a toddler, which is why I always wanted to introduce shoes to our rental platform", recalled Bundlee founder Eve Kekeh. "Bundlee’s community is growing exponentially, so it felt like a great time to launch this new category, and with Vivobarefoot’s commitment to circularity and care for children’s feet, felt like the perfect partner", she added.

"Our footwear is designed to let the foot do its natural thing, allowing children to connect to the world around them through their feet. Our partnership with Bundlee is another step in our journey to ensure that our products have a positive impact on people while having a minimal impact on the planet”, commented Bayarma Clark, Head of Kids at Vivobarefoot, as the partnership will help parents increase the longevity of shoes as well as clothing.

In addition to Vivobarefoot shoes, customers can rent from sustainable brands such as Patagonia, Mori, Little Riley Studio, Mini Rodini and Bundlee Originals.  

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