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Allbirds expands distribution to Nordstrom

Jun 10, 2022 United States
Allbirds expands distribution to Nordstrom
Nordstrom customers can now shop men's and women's Allbirds styles at 14 select stores.Later this year, Allbirds will expand their selection, which will be available to shop on Nordstrom.com, at Center Stage in New York City and in more Nordstrom stores
This partnership makes Nordstrom one of Allbirds' few key retail partners.

"Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers. We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.", commented Tracey Powers, Executive Vice President and General Merchandising Manager, shoes at Nordstrom, Inc. "
 
According to the statement issued by Nordstrom, both tags "operate with a shared value of sustainability" and as such products made by Allbirds "qualify for Nordstrom's Sustainable Style category". The retailer aims to ensure 15 percent of our product assortment qualifies for Sustainable Style by 2025.

This isn't the first time the two brands have teamed up. In 2018, Nordstrom launched Pop-In@Nordstrom Welcomes Allbirds for the brand's first national and international in-store retail partnership.

"We're excited to scale our partnership with Nordstrom following the success of our two previous collaborations. As a trusted retailer where shoppers know they are buying high-quality products, we're thrilled to be a part of that mission with our high-quality, sustainably made footwear now available at Nordstrom stores. This natural next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers on carbon emissions and impact through our carbon labels", concluded Travis Boyce, Allbirds Vice President, Business Development.


Image credits: Newsweek

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