World Footwear


Balmain partners with digital artist Jeff Cole

Jun 23, 2022 France
Balmain partners with digital artist Jeff Cole
The French house is teaming up with the artist on the launch of exclusive artwork for the Balmain Unicorn sneaker. Balmain is yet another luxury brand to explore the metaverse
Cole transformed Olivier Rousteing’s latest sneaker design into a futuristic singular equine shape that features bright colours and bold patterns transforming into black-and-white, gold-and-white and multi-colour tonal mixes. The Balmain Unicorn x Jeff Cole collaboration will be used within the fashion house's upcoming social-media push to introduce the sneakers.
"I couldn’t be more pleased with the final artwork. Jeff clearly understood the spirit of our new Unicorn has much more to do with the elusive beauty and rare strength of the legendary creature than with any literal interpretation of its shape. So, he avoided any expected clichés of hoofs and horns and instead channelled fantastic colours and compelling animations", commented Balmain's creative director Rousteing.

The artist will present his designs during an exclusive event at Balmain's Madison Avenue boutique during June's NFT.NYC conference, which will also highlight the minting of Jeff Cole’s Balmain Unicorn animation as an exclusive NFT. Bids for this series of NFTs can be placed from the 21st to the 24th of June on the marketplace.

The winning bidder will receive a special pair of Unicorn sneakers signed by Rousteing, an invitation for two to experience next September’s Balmain Festival, one NFT airdrop of the most recent Balmain Non-Fungible Thread NFT, and a technical sketch of the Unicorn sneaker signed by the Balmain sneaker head design team Safa Sahin.

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