World Footwear

Companies

Skechers to open experiential store in metaverse

Mar 16, 2022 United States
Skechers to open experiential store in metaverse
The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world
Skechers has leased the equivalent of a 5 000-square foot location on the virtual estate property owned by Metaverse Group to build an immersive store, which will enable the company to explore new growth opportunities. Recently, Skechers has reported to have surpassed revenue of 6.29 billion US dollars in 2021 and to be on track to reach 10 billion US dollars annual sales by 2026.

“Our Decentraland agreement is an investment in our future. We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience”, commented Michael Greenberg, president of Skechers.

In addition, the company has also filed trademark applications throughout the world to sell virtual goods, such as footwear and apparel, setting the foundation for new opportunities in the metaverse. The most recent, which were filed last month, regard the Sketchers, Bobs, GoWalk, ArchWalk and Twinkle Toes brands.


Image Credits: ca.movies.yahoo.com


Related Events

  • Nov
    28
    Nov 28-Dec 2, 2022 | New York, United States

    FFANY Market Week

  • Nov
    29
    Nov 29-Dec 1, 2022 | New York, United States

    Footwear Show New York Expo (FSNYE)

  • Nov
    29
    Nov 29-Dec 1, 2022 | Austin, United States

    The Running Event (TRE)

  • Nov
    29
    Nov 29-Dec 1, 2022 | Austin, United States

    The Running Event (TRE)

Related Organizations

  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States