World Footwear


Burberry renews partnership with Myhtical Games

Jun 27, 2022 United Kingdom
Burberry renews partnership with Myhtical Games
The luxury group revealed its second NFT collection with Mythical Games in its flagship Blankos Block Party. The collaboration includes social spaces for communities within the game
The limited-edition Burberry Blanko NFT takes the form of a unicorn named Minny B, which comes draped in Burberry’s new TB Summer Monogram, and is inspired by the brand’s Animal Kingdom house code. The collection also contains branded in-game accessories, such as boomboxes, TB sliders, lucky horseshoe necklaces, and a ‘Shellphone’, which is a seashell-inspired mobile phone accessory that can be added to the virtual portfolio of users. Players that already own Burberry’s first NFT character, Sharky B, will also be rewarded with a free Monogram bucket hat accessory, which will be released in coming weeks.

The Blankos Block Party will include henceforth a social space named 'The Oasis', where players can come together to connect, explore and enjoy a unique virtual inspiration. It is intended to be a "futuristic haven", in a cabana style resort, that features an array of beaches, sailboats, and sun loungers inspired by Burberry’s latest TB Summer Monogram destination takeovers in Saint-Tropez, Korea, Singapore, and Ibiza.

"Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life. The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers in richer ways, and we’re excited to continue to experiment in this space", commented Rachel Waller, VP Channel Innovation of Burberry while voicing her satisfaction with the partnership.

About Blankos Block Party

Burberry launched its first in-game NFT collection in partnership with Mythical Games in August 2021. Blankos Block Party is a world styled like a giant block party, where plays can compete in a variety of fun mini-games with friends, collect and blend unique digital vinyl toys called Blankos and earn fully ownable digital items through gameplay. The NFTs can also be purchased and sold on the Mythical Marketplace in player-to-player transactions for real money.

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