Reebok and Futureverse have announced that 2024 will see the debut of “Reebok Impact”, a mind and digital shoe experience that will allow customers to immerse themselves in artificial intelligence and digital wearables. Using Futureverse’s technology, the footwear brand aims to demonstrate that “life is not about your sneakers, it’s about what you do while you wear them”.

Todd Krinsky, CEO of Reebok recalled the brand’s ethos champions: “the principle of moving with purpose and stepping out into the world as a participant, not a spectator”. “At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility”, he added.

“We are beyond excited to announce our partnership with Reebok; a testament to our shared belief that life is a journey of active participation, not observation. This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion. It’s an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one. Together, we’re pioneering digital possibilities where every step tells a story, and every story shapes our world”, commented Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse.