Germany
Gulden officially appointed adidas new CEO
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023
Zalando focuses on profitability
The e-tailer posted growth in the third quarter of 2022 amid a challenging macro-environment, underlining its focus on improving profitability. Active customers base exceeded 50 million this year
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
Germany Retail: after a surprising summer, retail might not be able to withhold the impacts of recession
The analysis of both TCF (Textile, Clothing, & Footwear) Retail Index and footwear imports show that German consumers chose “to enjoy the present before it is too late”. In July, retail trade was still healthy enough to accommodate the price increases caused, first, by the impact of the pandemic on the global supply, and then, by the skyrocketing of energy prices following the Ukraine crisis, not to mention the high inflation. However, given the free fall of consumers’ and retailers’ confidence observed since March, additional uncertainties are expected to arise throughout Autumn. Furthermore, despite all gains observed in the recent past, the online seems to be losing some track, and the macroeconomic environment will not be an ally during the second half of 2022
Puma reiterates full year outlook
On the back of yet another quarterly sales record, the German-based sportswear giant confirmed its outlook for 2022, despite signalling the continued volatility in the market
adidas terminates Yeezy partnership
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership
adidas lowers again full year outlook
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets
Puma releases sneaker infused with nitrogen foam
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam
Zalando and Nike strengthen long-term partnership
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries
Birkenstock invests 110 million euros in new shoe factory
The German brand revealed that the investment of around 110 million euros in the new site in Pasewalk, Northeast Germany, is "by far" the largest individual one in the company's history
adidas CEO to unexpectedly step down in 2023
The German-based sportswear giant announced that CEO Kasper Rorsted will step down next year, before his contract is due to run out, and that it is already searching for a successor
Puma to host sustainable fashion conference in London
The sports giant aims to discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change at a global event in September. Conference of the People will take place in London
Zalando confirms full year outlook
As it continues to grow its customer base amidst a challenging macroeconomic environment, the Germany-based online retailer reported expecting to return to growth in the second half of 2022
adidas sales increase
The sportswear company reported a small revenue increase in the second quarter of 2022, driven by the strong momentum in Western markets, whereas it continues to struggle in Greater China-
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