World Footwear

Germany

Puma announces full year sales jump

Feb 24, 2022 / Germany
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT

Anna Yona: we all need to be part of the solution

Feb 14, 2022 / Germany
We have spoken to Anna Yona who founded the German company Wildling Shoes alongside her husband, Ran Yona, in 2015, to find out a bit more about its innovative concept of healthy shoe and how one original idea grew into a brand awarded for its design and quality standards

adidas strengthens its commitment to women

Feb 11, 2022 / Germany
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes

Puma launches Minecraft collection

Feb 9, 2022 / Germany
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model

adidas to hire 2 800 employees throughout 2022

Feb 1, 2022 / Germany
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs

Prada and adidas head into the metaverse

Jan 28, 2022 / Germany
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration

Puma discloses preliminary results for the year of 2021

Jan 24, 2022 / Germany
The German-based sportswear giant is expecting currency-adjusted sales growth of approximately 14% in the fourth quarter, despite the negative impact of the COVID-19 pandemic

New chapter on Prada and adidas collaboration

Jan 7, 2022 / Germany
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric

Zalando creates Chief Operating Officer role

Dec 17, 2021 / Germany
David Schröder, up until now Chief Financial Officer, will assume the newly created role of Chief Operating Officer (COO) to focus on scaling the German e-commerce platform’s growth

Matthias Rosenthal from TÜV SÜD talks about the industry, sustainability and the global value chain

Premium ContentDec 16, 2021 / Germany
We spoke with Matthias Rosenthal, who has taken the position of Vice President Consumer Products (CPS) for TÜV SÜD’s Business Line Softlines back in March, becoming responsible for the sustainable and profitable development of Softlines globally

Manfred Junkert: consumers are changing their habits

Premium ContentNov 25, 2021 / Germany
Today we bring the second part of a conversation with Manfred Junkert, Managing Director of HDS/L: Federal Association of the German Footwear and Leather Goods Industry. We took this opportunity to hear his views on sustainability and the future challenges of the footwear industry

Puma discloses pilot test for biodegradable sneakers

Nov 24, 2021 / Germany
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry

Manfred Junkert: we will have a higher percentage of ecommerce in our business

Premium ContentNov 18, 2021 / Germany
Today we bring the first part of our conversation with Manfred Junkert, Managing Director of HDS/L: Federal Association of the German Footwear and Leather Goods Industry. We have discussed the impact of the COVID-19 pandemic in the footwear industry in Germany, and debated what were the main changes coming out of this crisis

adidas announces revenue growth slowdown

Nov 17, 2021 / Germany
The sportswear giant has reported that supply chain disruptions and difficult environment in Greater China reduced growth by around 600 million euros in the third quarter of 2021

Germany Retail: too early to claim victory on the retail performance

Premium ContentNov 11, 2021 / World Footwear Reports
In recent months, the Textile Retail Index (including Clothing & Footwear) in Germany compares well to the pre-pandemic 2019 data. However, one must remember that 2019 was a terrible year for the German economy. As we write this Retail Flash, the consumer price index for footwear is following the upwards movement of prices in general and retailers are now looking on how to offset higher costs of raw materials and logistics in footwear imported from overseas. That said, it seems too early to claim victory on the retail performance in Germany
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