World Footwear

Germany

Puma reorganizes its global marketing organization

Jun 20, 2023 / Germany
This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany's headquarters

Germany Retail: a bleak horizon for both the physical and online retail

Premium ContentJun 12, 2023 / World Footwear Reports
Consumers seem to have definitely pulled the rug out from under footwear companies, as can be seen by the wave of insolvencies observed in the footwear sector in recent months, in addition to the store closures recorded in 2022. And the online channel is having no better luck, with sales progressively losing the momentum of the positive results recorded in the summer of last year. Overall, the future of retail looks set to remain a little gloomier in the coming months

adidas and Prada team up on first-ever football boot collection

Jun 9, 2023 / Germany
The German-based sportswear company and the Italian luxury house have unveiled the “adidas Football for Prada” collection, combining the unique features of their DNA

adidas to release existing YEEZY products this May

May 24, 2023 / Germany
The giant sportswear announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release at the end of May 2023

German footwear manufacturer EOD declares insolvency

May 23, 2023 / Germany
The company, known for the Groundies shoe brand, has filed for insolvency proceedings with the Freiburg District Court with the aim of restructuring itself to get back “on solid ground”

Puma appoints new Managing Director for the Indian business

May 18, 2023 / Germany
The German-based sportswear company appointed Karthik Balagopalan to the role of Managing Director of Puma India, one of its fastest-growing markets, effective on the 1st of August

Former parent company of Reno also files for bankruptcy

May 15, 2023 / Germany
Unable to overcome the challenges posed by the COVID-19 pandemic and the energy crisis, the German HR group filed for insolvency, following the path of its previously-owned footwear retailer, Reno

Hugo Boss raises full year outlook

May 11, 2023 / Germany
The German-based fashion group has raised its forecast for the current financial year on the back of strong results recorded in the first quarter of 2023, in which its sales rose by 25% year-on-year

Zalando launches virtual fitting room pilot

May 4, 2023 / Germany
The German-based e-tailer is piloting a virtual fitting room experience with millions of customers across its 25 markets to better understand how they engage with this new technology

Pölking goes bankrupt

May 3, 2023 / Germany
The footwear wholesaler has filed for bankruptcy due to the ongoing impact of the COVID-19 pandemic, joining the list of companies caught in a crisis in the German footwear sector

Puma reports solid performance

May 2, 2023 / Germany
The German-based sportswear company posted double-digit growth of 14.4% in the first quarter of 2023, year-over-year, with a noteworthy performance of its direct-to-consumer channel

Reno's Austrian branch also declared bankruptcy

Apr 27, 2023 / Germany
After the shoe retailer Reno filed for bankruptcy in Germany at the end of March, the company's Austrian subsidiary, HR Group GesmbH, decided as well to file for bankruptcy

Repair Rebels: making repairing the new normal for every fashion consumer

Premium ContentApr 24, 2023 / Germany
We spoke with the founder of the German start-up Repair Rebels, Monika Hauck, who seeks to revolutionize the entire mindset of the fashion industry by reminding us that pieces worth wearing are always worth repairing

Insolvent Görtz finds a new investor

Apr 17, 2023 / Germany
The Hamburg-based shoe retailer has announced that the couple Leonie and Burkhard von Wangenheim acquired a 100% stake in the company that went into bankruptcy last September

Zalando reviews brand portfolio to raise its relevance

Apr 7, 2023 / Germany
Based on a shift in consumer behaviour, the German-based e-tailer plans to increase the relevance of its brand assortment according to three criteria: inspiration, curation and personalisation
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