Companies

Zalando delivers 2025 growth across B2C and B2B

Mar 19, 2026 Germany

The Germany-based online fashion retailer has reported double-digit growth in GMV and revenue in 2025, driven by its acquisition of About You and progress in its B2C and B2B strategy pillars

“We accelerated our strategy and rolled out major innovations across B2C and B2B to deliver a strong performance in 2025”, said Robert Gentz, Co-CEO of Zalando. In fact, the online fashion retailer reported double-digit increases in both gross merchandise value (GMV) and revenue.

On a comparable basis to 2024, the company's GMV increased by 14.7% to reach 17.6 billion euros, while revenue increased by 16.8% to reach 12.3 billion euros. Adjusted EBIT increased by 15.6% to 591 million euros, while the adjusted EBIT margin remained stable at 4.8% group wide. Excluding the acquisition of About You, the margin expanded to 5.3%.

These figures show that the company was able to deliver at the upper end of its 2025 guidance. This had been updated following the successful acquisition of About You to reflect the performance of the combined group.

Zalando’s B2C business grew to 62 million active customers in 2025. This growth was driven by the company’s multi-app strategy, which targets different user needs, and by increased engagement through an expanded loyalty programme, AI-powered discovery features and stronger retail media performance. The company recorded full-year revenue of 11.3 billion euros, up 16.8% from 9.66 billion euros in 2024.

B2B revenue totalled 1.09 billion euros, reflecting a year-on-year increase of 14.6%, and adjusted EBIT more than doubled. Zalando’s modular operating system, which comprises ZEOS (Smart Logistics), SCAYLE (Shop & Marketplace Software) and Tradebyte (Marketplace Integration), now supports more than 1,200 merchants and facilitates around 11 billion euros in gross merchandise value (GMV).

The company highlighted that SCAYLE secured a major global deal with Levi's, powering levi.com across the US, Canada and Europe. Meanwhile, ZEOS helped UK retailer Next boost international online sales by 33% and reduce fulfilment costs by 6.5%.

2026 Outlook

Zalando expects to see further acceleration in 2026 through the scaling up of AI innovations. “We have the richest fashion-specific data in Europe, from billions of customer interactions and unparalleled brand relationships, and the continent’s leading logistics fulfilment network. By supercharging that foundation with AI, we are providing our customers and partners with experiences and services that seemed impossible just a few years ago while making our own operations more efficient”, concluded Robert Gentz.

In terms of key financial metrics, the combined group expects growth in GMV and revenue of between 12% and 17%. Adjusted EBIT is projected to reach between 660 million and 740 million euros, driven by improvements in the performance of the stand-alone business and the accelerated delivery of synergies from the About You transaction.

Image Credits: retailgazette.co.uk

Germany Companies ecommerce Online Results Year Results Zalando