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Gap and Athleta invest in the footwear and apparel start-up Saysh

Jun 21, 2022 United States
Gap and Athleta invest in the footwear and apparel start-up Saysh
The San Francisco-based apparel retailer invested 1 million USD in the footwear brand founded by the Olympic medallist Allyson Felix and her brother and business partner Wes Felix
The investment was part of an 8 million US dollars Series A funding round, led by specialist consumer fund IRIS and Gap’s performance lifestyle brand Athleta. Additional investors include Redpoint Ventures and Springbank Collective. The round consisted predominantly of woman-owned, woman-led investors to support the brand's mission to create a more equitable future

The brand, which was created intentionally in 2021 for and by women, will use the funding to scale its branded e-commerce, wholesale distribution, and community-based retail footprint. In addition, the investment will support an expanded product offering and the launch of several new activity-specific sneakers.

"This is an exciting next step for the brand, and we're so grateful to those partners who see the potential for Saysh to help shape a better future for us all. Saysh, at its core, celebrates women and their voices, and this funding further empowers us to lead in that regard. We are now, more than ever, positioned to understand and meet the needs of our customers, delivering more value than ever before", commented Wes Felix, Co-founder and CEO of Saysh.

Allyson Felix collaborated previously with Athleta when she became their first sponsored athlete in 2019. At the time, Felix ended a partnership with Nike, calling out the sportswear giant for not being supportive of new mothers in an op-ed in the New York Times. In June 2021, shortly after launching Saysh, Felix and Athleta partnered up to offer a wear collection and launch the initiative The Power of She Fund: Child Care Grants to help fund childcare costs for professional mom-athletes travelling to competitions.


Image Credits: just-style.com


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