Partnerships
Puma partners with Cramer
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be
Reebok presents plant-based footwear
Global fitness brand Reebok announced its Cotton + Corn sustainable products initiative, which will bring plant-based footwear to the market later this year
Pentland invests in SeaVees
The UK-based footwear company has announced it will be investing in the Californian casual lifestyle sneaker brand
Skechers with renewed partnerships
The Performance division has announced a multi-year partnership extension of title sponsorship of the Los Angeles Marathon. This follows the 5-year contract extension with Go Golf brand ambassador and PGA Pro Billy Andrade
Kenya and Bangladesh to strengthen trade relations
According to the Leathergoods & Footwear Manufacturers & Exports Association of Bangladesh (LFMEAB) the African country is focusing in the Bangladeshi Leather sector
New Balance teams up with New Era Cap
The two brands launched a new collaboration for 2017 that will include limited-edition products for baseball players
Launch of new Erasmus+ project on digital skills
CEC, the European Confederation of the Footwear Industry, has announced the new project on Digital Skills for Textile, Clothing, Leather, and Footwear Industries
Vans with 50 000 US dollars high school program
The US-based footwear manufacturer is sponsoring its eighth annual Vans Custom Culture art competition, inviting high school art students to embrace creativity
JC Penney and Nike team up for shop-in-shops
The two companies have gathered efforts to create inspiring Nike brand shop environments in over 600 JC Penney stores
Boris Becker to launch footwear collection in Delhi
An historic world number one, tennis legend Boris Becker will launch his footwear collection in India on the 26th of December
Ravel in collaboration with the V&A Museum
The partnership has resulted in the creation of an exclusive collection inspired by the V&A’s archive of distinctive and popular 20th century textile designs
Skechers launches joint venture in South Korea
The lifestyle and performance footwear brand announced it is transitioning its business in South Korea from a third-party distributor to a new joint venture with Luen Thai Enterprises
Program Footwear Components by Brasil with 34% exports growth
The joint initiative by Assintecal and Apex-Brazil, aimed at strengthening the sector’s exports, has closed the first nine months of the year with dynamic growth
Chelsea and Nike sign new deal
The London-based football team has announced a new long-term partnership with sportswear giant Nike. Annual sponsorship to reach 60 million British pounds
Skechers Performance partners with Breast Cancer Care
A special footwear collection and a dedicated marketing campaign to support Breast Cancer Awareness Month were created as part of the initiative-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
-
-
-
-
Media Partners
Media Partners
-
Revista del Calzado
Fotoshoe
UNIT Publishing House
La Conceria