Partnerships
Columbia Sportswear’s Chinese joint venture appoints GM
The US-based company and the subsidiary of Swire Pacific Limited announced the appointment of Jason Zhu as General Manager of their China joint venture - Columbia Sportswear Commercial (Shanghai) Co. Ltd.
Nike grants 1.6 million US dollars to support students
Nike and the Nike School Innovation Fund awarded a total of 1.6 million US dollars in grants to 71 Oregon high schools
Tennis Canada and Fila announce major national partnership
As part of the partnership Fila will become official athletic apparel and footwear partner of Tennis Canada
Christian Louboutin with capsule edition for Moda Operandi
As part of its 5th anniversary celebration, luxury e-commerce site Moda Operandi has paired with five designers to create limited edition and exclusive capsule collections
Pensole partners with LEVI’s footwear
SOLLECTION is a four-week intensive immersion class in which 12 designers will create six shoes in three categories for Levi’s Footwear to be retailed by the brand
NEWALK project presents results
Areas of research included materials, components and technology for footwear
Geox plans to open 350 stores in China
The Italy-based shoemaker has signed a distribution agreement with Hong Kong listed Pou Sheng International to set up more than 300 stores in Mainland China by 2020
Manchester United partners with HEROES
The England-based football club has announced a multi-year global partnership with luxury designer footwear brand HEROES S.R.L.
Dior teams up with Bergdorf Goodman
The France-based luxury house is testing footwear ecommerce through a partnership with the New York-based department store
Manolo Blahnik and Liberty London in collaboration
Manolo Blahnik, who has a new book named Fleeting Gestures and Obsessions, is also celebrating its partnership with the London-based department store
Nike and University of Texas in record deal
The University of Texas’ Board of Regents approved a new contract between the school and Nike covering 15 years and worth 250 million US dollars
To Work For and Michelin in partnership
The first technical sole made by Michelin for technical shoes has the signature of Portuguese company AMF, through its To Work For brand. The new line of shoes will be presented this week at the A+A fair, the main event for the safety footwear sector
Marc Fisher as global footwear partner for Tretorn
Authentic Brands Group, owner of a global portfolio of iconic fashion, sports, and entertainment brands, today announced the signing of a long-term partnership with Marc Fisher Footwear for brand Tretorn
EU and US working on a wide scale innovating trade agreement
Last summer, EU and US started negotiations for a free trade agreement, the Transatlantic Trade and Investment Partnership (TTIP). If negotiations succeed and the agreement is implemented in full, it will represent the most relevant regional free trade area and it will be the most impactful deal of its kind-
Footwear Consumer 2030
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