adidas launches sneaker through Snapchat video game
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat
adidas has partnered with Snapchat to launch its new 8-BIT cleats and for the first -time consumers can purchase the cleats within Snapchat. The launch of a baseball cleat within a video game is also a premiere. Debuting on MLB: The Show, the video game-inspired 8-BIT collection is designed for the MLB Playoffs.
The Snapchat game Baseball's Next level was produced with AvatarLabs and inspired by the new Adidas Baseball 8-BIT collection. In the game, players can select their 8-BIT cleat of choice and their favourite MLB player — including Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner, and Kiké Hernandez — and take part in a home run derby challenge.
During the game, players will be able to purchase the latest adidas cleats, the first time such capacity has been added to a game, in a breaking milestone for Snapchat's eCommerce efforts.
Note: MLB stands for Major League Baseball
Source: sgbonline.com
Image credits: mktesportivo.com
Related news
Related Events
Related Organizations
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
Media Partners
Media Partners
-
SHOES-MAGAZINE.COM
ARS ARPEL
Shoe Intelligence
La Conceria