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Prada launches bag made with recycled plastic

Jun 26, 2019 Italy
Prada launches bag made with recycled plastic
Prada launched a pioneering new project, Re-Nylon, introducing a sustainable line of the iconic Prada bag silhouettes executed in a unique new regenerated nylon, the ECONYL
The product of a partnership between Prada and the textile yarn producer Aquafil, ECONYL nylon is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste. ECONYL yarn, through a process of depolymerization and re-polymerisation, can be recycled indefinitely, with no loss of quality.

"Re-Nylon is a bold move towards total sustainability – towards an ultimate goal of converting all Prada virgin nylon into regenerated nylon ECONYL by the end of 2021. It reflects the focus of the Prada Group on promoting a corporate culture that aspires to increasingly sustainable balances, incorporating into its daily work the idea of a return of value to society", Prada stated.

The Prada Re-Nylon collection launches with six classic styles, both for men and women: the belt bag, the shoulder bag, a tote bag, a duffle and two Prada backpacks. The entire range is produced from environmentally-friendly materials, bearing a unique interpretation of the Prada triangular logo that emphasises a bucking of the traditional, age-old linear supply chain into a cyclical one, focused on renewal.

“I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021”, stated Lorenzo Bertelli, Prada Group Head of Marketing and Communication, adding: “This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources”.


About ECONYL

ECONYL is a regenerated-nylon yarn that can be recycled an indefinite number of times without affecting the quality of the material. Prada Re-Nylon project is the product of a partnership between Prada and the textile yarn producer Aquafil, an Italian company with over half a century of expertise in creating synthetic fibers. Across a number of years, Aquafil has invested heavily in ground-breaking research and development of sustainable materials, producing new from old. ECONYL yarn is made of recycling discarded plastic that has been collected from landfill sites and oceans across the whole planet.

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