Companies

Kizik names new Chief Marketing Officer

Aug 21, 2024 United States

The Utah-based hands-free footwear brand has announced the appointment of Elizabeth Drori as Chief Marketing Officer. She joins the company from Sperry

Drori will be responsible for leading the development and execution of the brand strategy while also overseeing marketing efforts across all consumer touchpoints, including brand, creative, communications, digital, and e-commerce. Her marketing and category expertise is expected to drive the brand's omnichannel growth as it expands internationally throughout the remainder of 2024 and beyond.

Most recently, as Global Chief Marketing Officer and General Manager of Sperry’s e-commerce business, Drori “played a pivotal role in repositioning Sperry to appeal to a modern consumer base”. Previously, she led the marketing strategy for Walmart’s fashion business and was a senior marketing leader and consultant at Converse and Boston Consulting Group, respectively.

“Her extensive background in marketing within the footwear industry, exceptional strategic insight and collaborative leadership style will be instrumental as we scale our direct-to-consumer, brick-and-mortar, and wholesale distribution channels worldwide. Elizabeth’s leadership and expertise will be a driving force in realizing our vision for future growth and innovation”, commented Monte Deere, CEO of Kizik.

This appointment follows Kizik’s retail store openings at Mall of America and King of Prussia, and its expansion into the global market. The company aims to secure placements in 500 wholesale locations in the US and open a further six stores by the end of the year.

Image Credits: finance.yahoo.com

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