World Footwear

Campaign

Marcelino Sambé stars in the new Portuguese Shoes campaign

Jan 16, 2023 / Portugal
The Portuguese ballet dancer Marcelino Sambé, who is part of the Royal Ballet School in London ensemble of artists, is the new ambassador of the Portuguese footwear industry

Decathlon changes name to 'Nolhtaced' in three Belgian cities

Oct 20, 2022 / France
The sporting goods retailer has changed its name to Nohltaced (Decathlon written backwards) in Evere, Namur and Ghent, for one month, as part of its campaign to promote reverse selling

APICCAPS promotes leather footwear in foreign markets

Oct 3, 2022 / Portugal
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association intends to demystify some preconceived ideas about leather while clarifying why leather footwear is a product of excellence

Portuguese footwear honours the national culture

Mar 18, 2022 / Portugal
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art

ToWorkFor expands business to the apparel sector

Mar 14, 2022 / Portugal
The Portuguese brand of safety footwear has launched a creative campaign that uses big international Hollywood names to promote its expansion into the apparel sector

Brazilian footwear launches series on sustainability

Feb 17, 2022 / Brazil
The ten-episode international series is part of a campaign, to be launched this year, that intends to reposition Brazil as a sustainable player worldwide

Athleta joins Zalando

Sep 20, 2021 / Germany
The Gap-owned brand of premium women’s performance and lifestyle wear has recently joined the German e-commerce platform Zalando. Athleta’s goal is to intensify its presence in Europe

Kids Just Wanna Have Fun

Jun 2, 2021 / Portugal
Today we bring you the video of Portuguese Shoes' new campaign. This time dedicated to children's footwear

Can the industry be an art form?

Apr 20, 2021 / Portugal
Watch the new video of the Portuguese Shoes 2021 campaign. According to APICCAPS, the Portuguese Footwear Association, after a year of pandemic, lockdowns and restrictions, it is time to stretch the legs, and run, dance and jump into the air to gain perspective

Can the industry be an art form?

Jan 19, 2021 / Portugal
After a year of pandemic and isolation, it is time to stretch the legs, run, dance and leap into the air to gain perspective, as a new era is upon us. That is how APICCAPS has presented its new Portuguese Shoes campaign

UNIC launches Real Leather is Real Sustainability campaign

Jan 15, 2020 / Italy
A three-year long worldwide campaign communicating and promoting at 360 degrees the excellence of leather. Real Leather is Real Sustainability is the motto

Kids just wanna have fun

Oct 25, 2019 / Portugal
Watch the video and get a view of the Portuguese industry children's shoes

French luxury and fashion sector with recruitment campaign

Oct 21, 2019 / France
The fashion and luxury sector in France is launching a campaign to recruit new professionals for technical positions to preserve its know-how

UNIC with worldwide leather campaign

Oct 7, 2019 / Italy
The National Tanning Industry Union in Italy is launching a campaign focusing on communicating the advantages and benefits of using leather
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