World Footwear


Puma launches first global campaign in 10 years

Apr 15, 2024 / Germany
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world

Dikamar plants trees in the Mata Nacional do Urso

Mar 5, 2024 / Portugal
The Portuguese safety boot manufacturer carried out a reforestation project in the Mata Nacional do Urso, a part of the Leiria forest which was severely affected by the 2017 fires

APICCAPS launches One of Us campaign

Dec 26, 2023 / Portugal
The new Portuguese Shoes campaign, launched by the Portuguese Footwear, Components, Leather Goods Manufacturers’ Association (APICCAPS), aims to unite all people around a common love of national footwear

APICCAPS launches campaign to promote leather goods abroad

Oct 23, 2023 / Portugal
The know-how accumulated over generations and the constant commitment to professional qualification appear to be the competitive trump cards of the Portuguese leather goods sector, which, in 2022, saw its exports grow by 39%

Kamik celebrates its 125th anniversary

Oct 13, 2023 / Canada
The Canadian footwear brand is celebrating 125 years of making “quality, timeless footwear” designed to provide comfort and protection in any weather, with the launch of several initiatives

Geox names Penélope Cruz as its first-ever brand ambassador

Oct 10, 2023 / Italy
The Spanish actress stars in the Italian brand’s advertising campaign for the autumn/winter collection. She has also designed with her sister a capsule collection for spring/summer 2024

New video: How to take better care of leather shoes

Sep 22, 2023 / Portugal
APICCAPS has launched an awareness-raising video on how to take better care of leather footwear. The aim is to promote its durability and smarter purchasing choices

Fly London uses Artificial Intelligence

Sep 18, 2023 / Portugal
The Portuguese footwear brand has used artificial intelligence (AI) to generate the images of its new Autumn/Winter 2023 collection, thus positioning itself once again at the forefront

Prada announces partnership with ZDHC

Aug 18, 2023 / Italy
The Milan-based group announced as a “Signatory Friend” the launch of the partnership with ZDHC - Zero Discharge of Hazardous Chemicals, the global multi-stakeholder initiative

Portuguese footwear goes to school to prepare the generation of the future

May 22, 2023 / Portugal
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APICCAPS) will carry out a three-years initiative in schools to attract a new generation of talent to the sector

Tod's pays tribute to craftsmanship

Apr 28, 2023 / Italy
The luxury group collaborated with the British photographer Tim Walker to celebrate its own founding values, namely Italian craftsmanship and know-how

World Leather Day returns to celebrate the benefits of leather

Apr 25, 2023 / World
Due to be held on the 26th of April 2023, the World Leather Day initiative aims once again to promote and encourage a greater understanding of the positive attributes of leather

TOWORKFOR unveils sustainability project

Apr 10, 2023 / Portugal
The Portuguese safety footwear brand made use of the International Day of Forests to unveil its new sustainability project – “TOWORKFOR THE PLANET” – as well as its new environmental goals

adidas launches new label

Feb 7, 2023 / Germany
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023

Marcelino Sambé stars in the new Portuguese Shoes campaign

Jan 16, 2023 / Portugal
The Portuguese ballet dancer Marcelino Sambé, who is part of the Royal Ballet School in London ensemble of artists, is the new ambassador of the Portuguese footwear industry
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