World Footwear


Merrell appoints a new Chief Marketing Officer

Dec 7, 2023 United States
Merrell appoints a new Chief Marketing Officer
The outdoor footwear brand owned by Wolverine Worldwide has announced the appointment of Pallav Tamaskar as Chief Marketing Officer (CMO)
In this role, Tamaskar is expected to lead Merrel’s global marketing strategy, spearheading the creation of modern and global integrated marketing campaigns, enhancing full-funnel media planning, and driving cultural relevance through innovative product collaborations and branded programming.

“Pallav is an innovative leader and talent builder, with a strong track record of growing global brands and pioneering digital marketing strategies to accelerate consumer demand creation. With his experience leading brands through transformation, Pallav will be instrumental in helping Merrell tell amazing stories to deliver engaging consumer experiences that accelerate demand creation and build brand love”, commented Janice Tennant, Global Brand President of Merrell.

The newly appointed CMO joins the company from Myprotein (THG) North America, where he most recently served as Executive Vice President and Managing Director, leading the regional operation through a period of topline transformation and profitability. Before, he was an executive at ESPN (The Walt Disney Company) and held several roles domestically and internationally at some of the top Fortune 100 companies including PepsiCo and Procter & Gamble.

“As an avid outdoor participant, I am excited to bring my passion for marketing and consumer experiences to Merrell and be a part of the team that is helping to shape the future growth for the brand”, said Tamaskar of his new role.

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