In an increasingly consumer-driven market, digital personalization emerges as a powerful lever for differentiation and added value. In the industrial footwear and leather goods sector – where tradition and craftsmanship quality are fundamental pillars, the integration of digital technologies enables the creation of unique products tailored to individual customer preferences.
 
Digital personalization is transforming the way brands engage with consumers, fostering more immersive experiences, stronger loyalty, and greater competitiveness in the global market. At the industrial level, the adoption of these technologies by footwear and leather goods companies enhances their ability to reach new customers and explore new markets.
 
This webinar, Valuing craftsmanship through digital personalization, organised by CTCP (Footwear Technology Center of Portugal), provides an overview of how emerging technologies for digital personalization are being applied to create unique products, reduce waste, and accelerate time-to-market.
 
It’s aimed at technical professionals in the industry, creatives and designers, product managers, and strategic decision-makers who seek to explore the potential of digital personalization as a driver of innovation and competitiveness.
 
To participate in this webinar, promoted by CTCP within the scope of the ShoeDigInov, you must register HERE.
 

Program

Digital personalization for footwear and leather goods
- Pedro Duarte (CTCP), PhD in Materials Science and Engineering, specialist in 3D printing and responsible for the Prototyping and Production Technologies area at CTCP, including digital personalization technologies, contributing to innovation in the footwear and leather sector.
Digital personalization @ CTCP
- Margarida Mata (CTCP), master degree in Materials Engineering, researcher at CTCP and explores of the potential of 3D printing applied to the footwear and leather sector, with focus on design for Additive Manufacturing.
Q&A

 
Join CTCP in this webinar to discover how emerging digital personalization technologies are being applied to create unique products, reduce waste, and accelerate time-to-market.