World Footwear

Customization - Personalization

Aesthetic Digital Personalization: Valuing Craftsmanship and Driving Business Value in Footwear

Oct 27, 2026 / World Footwear Reports
NEW PAPER RELEASED! Beyond functional engineering, digital personalization is unlocking new commercial opportunities and visual creativity in footwear manufacturing. A new World Footwear innovation paper explores how digital decoration, flexible printing, and on-demand workflows are elevating traditional craftsmanship while meeting evolving consumer demands.

Functional Digital Personalization: Engineering Precision, Health, and Sustainability in Footwear

Oct 20, 2026 / World Footwear Reports
NEW PAPER JUST RELEASED! Beyond aesthetic customization, digital personalization is driving a major technical shift in orthopaedic, medical, and high-performance footwear. A new World Footwear innovation paper explores how 3D foot scanning, biomechanical simulation, and additive manufacturing are establishing new standards for functional precision and sustainable production

Digital Personalization in Footwear: Valuing Craftsmanship in a Customer-Centric Era

Oct 13, 2026 / World Footwear Reports
NEW PAPER JUST RELEASED! The shift from mass production to mass personalization is redefining the bond between footwear brands and consumers, blending traditional craft with digital technology. A new World Footwear innovation paper focusing on this transformation is now available for FREE download

Christian Decker (DESMA): New technologies require a mindset shift

Nov 10, 2025 / World Footwear Voices
During the 22nd UITIC Congress in Shanghai back in September, we had the opportunity to talk with Christian Decker, CEO of DESMA, who shared with us some great insights about technology and innovation. Watch it now

Webinar: Valuing craftsmanship through digital personalization

May 21, 2025 / Innovation
Register today and secure your attendance to this webinar promoted by the Footwear Technology Center of Portugal (CTCP)

Paula Maestro from AIMPLAS: the ECOFAP project was born to give a useful life to the waste of the footwear industry

Premium ContentMar 31, 2025 / Spain
We spoke to Paula Maestro, a researcher at AIMPLAS and of the ECOFAP project, which aims to solve the problem of recycling leather offcuts in footwear manufacturing. We talked about the projects’ objective, partnerships and anticipated impact on the sector

Mariano Shoes launches wedding collection

Jul 17, 2023 / Portugal
The Portuguese luxury shoe brand launched the Wedding Collection, composed of models that aim to provide the bride and groom with all the elegance and comfort for their special day

Stitch Fix announces new CEO

Jun 20, 2023 / United States
The US-based personal styling company appointed Matt Baer, former Chief Customer & Digital Officer at Macy's, as its new Chief Executive Officer and member of the Board of Directors

Crocs launches customization programme for bulk orders

Apr 13, 2023 / United States
The US-based footwear company has launched the digital programme ‘Customize Your Crocs’, which enables large groups to customize bulk orders of Classic Clogs and Jibbitz Charms

Zalando reviews brand portfolio to raise its relevance

Apr 7, 2023 / Germany
Based on a shift in consumer behaviour, the German-based e-tailer plans to increase the relevance of its brand assortment according to three criteria: inspiration, curation and personalisation

Yours Custom Shoes: the Portuguese brand that creates your perfect shoe

Sep 20, 2022 / Portugal
Under the motto "Your Style, Our Confection", the brand created by Gisela Marinho Cunha designs and produces unique and exclusive shoes based on the demands of each customer

Mind launches innovative software for shoe designers

Dec 27, 2021 / Portugal
Mind ShoeDesign is an innovative software developed under the Portuguese FOOT4U R&D Project, which enables the visualization and editing of shoes’ models in both 2D and 3D, assisting shoe designers throughout their creative process

Malone Souliers launches digital made-to-order platform

Oct 18, 2021 / United States
The London-based luxury footwear brand has launched a new digital made-to-order platform that will allow customers across the globe to customize Malone Souliers’s most iconic styles

Amazon launches clothing customization service

Dec 21, 2020 / United States
The giant e-commerce player said it is taking clothing customization to an affordable level thanks to the launch of the service Made for You. For now, the service is only available in the United States

DiVERGE, made to order

Jan 13, 2020 / Portugal
The Portuguese-based brand was founded by a group of friends that got frustrated at how difficult it is to find special sneakers that perfectly match each ones style. DiVERGE sneakers are made to order
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