Strategy

Zalando divides its marketing department

Mar 30, 2021 / Germany

The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

Companies ecommerce Footwear Germany Marketing People Strategy

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany

The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

adidas Companies Footwear Germany Shoes Strategy

Nike announces 2025 targets

Mar 29, 2021 / United States

Sportswear brand Nike has announced third quarter revenues of 10.4 billion US dollars, up by 3% compared with the previous year. Over the next five years, Nike aims to bring to life 29 targets focused on people, planet and play

Companies Footwear Quarter Results Results Shoes Strategy Sustainability United States

Live shopping: a new business model

Dec 16, 2020 / China

This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Brands China Companies Digital ecommerce Fashion Influence Marketing Marketing Partnerships Retail Social Media Strategy Technology

Is your company aware of the importance of Certification?

Premium ContentJul 14, 2020 / World Footwear Reports

In a global scenario of rapid and permanent evolution, the positive impact that Standards can have in supporting growth, competitiveness and innovation, irrespective of the nature or size of the organisation, is unavoidable

Certification Companies Footwear Shoes Strategy Sustainability World Footwear Reports

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