World Footwear


Nike reorganizes senior leadership team

May 31, 2023 United States
Nike reorganizes senior leadership team
The sportswear giant is promoting Heidi O'Neill to the role of President, Consumer, Product and Brand, and Craig Williams to President, Geographies and Marketplace
According to Nike, these leadership promotions are aimed at helping the brand build on its current momentum while driving deeper integration across the business: “We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product. Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us”, commented John Donahoe, President & CEO, of Nike, Inc.

Heidi O’Neill, a 24-year Nike veteran, will lead the brand’s global product engine and “fully integrate its brand marketing storytelling to build deep relationships and engagement with the brand”. Both Global Brand Marketing and Global Sports Marketing will also report to O’Neill.

Craig Williams will lead Nike’s four geographies and marketplace across its Direct and wholesale business. In addition, Williams will lead Nike’s Supply Chain and Logistics. Williams joined Nike, Inc. in 2019 as President, Jordan Brand.

Some other changes will accompany the two promotions. Matthew Friend, EVP & Chief Financial Officer, Nike, Inc., will expand his responsibilities to include Procurement, Global Places & Services and Demand and Supply Management. Sarah Mensah, Vice President/GM, North America, will become President of Jordan Brand. Scott Uzzell, currently CEO, Converse will become Vice President/GM, North America, reporting to Williams. Uzzell’s successor will be named shortly. Andy Campion, Chief Operating Officer, will take on a new leadership role as Managing Director, Strategic Business Ventures. In his new role, Campion will work closely with President & CEO John Donahoe. As part of his new role, Campion will oversee Nike Virtual Studios (NVS) and lead teams across Nike’s World Headquarters and Los Angeles-based offices. Michael Spillane, President, Consumer Creation will retire from Nike, Inc. later in 2023 after 16 years with the company.

Image credits: Barrett Ward Unsplash

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