Germany
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
adidas adopts traceability solution for material compliance
The company is among the first ones to adopt the Stockholm-based company TrusTrace Certified Material compliance solution, which enables near real-time traceability at the material level
Germany retail: COVID-19 still looms on retail performance
As of December 2021, the German TCF retail index is far from providing a crystal-clear reading. A sudden improvement in the last month of the year contrasts with mixed feelings on confidence and insights from various sources. The decline in footwear prices during that month, despite the unexpected inflation surge by 5.3%, adds up as another contradictory sign. While the picture is not quite transparent yet, it is safe to presume that the online shopping category is leaning towards pandemic-neutral growth
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
Puma announces full year sales jump
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT
Anna Yona: we all need to be part of the solution
We have spoken to Anna Yona who founded the German company Wildling Shoes alongside her husband, Ran Yona, in 2015, to find out a bit more about its innovative concept of healthy shoe and how one original idea grew into a brand awarded for its design and quality standards
adidas strengthens its commitment to women
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
Puma discloses preliminary results for the year of 2021
The German-based sportswear giant is expecting currency-adjusted sales growth of approximately 14% in the fourth quarter, despite the negative impact of the COVID-19 pandemic
New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
Matthias Rosenthal from TÜV SÜD talks about the industry, sustainability and the global value chain
We spoke with Matthias Rosenthal, who has taken the position of Vice President Consumer Products (CPS) for TÜV SÜD’s Business Line Softlines back in March, becoming responsible for the sustainable and profitable development of Softlines globally-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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