Companies

Zalando launches virtual fitting room pilot

May 4, 2023 Germany

The German-based e-tailer is piloting a virtual fitting room experience with millions of customers across its 25 markets to better understand how they engage with this new technology

Zalando's virtual fitting room allows customers to create a 3D avatar by entering their height, weight, and gender, so they can try on different sizes of jeans from various brands (22 items), with a heatmap indicating where the item sits tight or loose. This trial follows two already successful pilots with selected items of clothing from Puma and Zalando's private label Anna Field, which were tried out by more than 30 000 customers.

“Our goal with these pilot campaigns is to learn and understand how customers engage with this new technology so we can develop a seamless scalable solution for the future. We can already see that customer engagement with these campaigns increases and, in fact, around half of the customers try more than one size on the avatar,” explains Stacia Carr, Vice President of Size and Fit at Zalando.

“We want to support the industry as it continues to adopt and leverage 3D digital design software and workflows to produce fashion. These processes generate digital assets necessary to scale a virtual try-on experience”, she added. The company highlighted that the retailer is the only European fashion e-commerce platform to effectively have an in-house team dedicated to sizing and fitting.

Image Credits: corporate.zalando.com

Germany Customer ecommerce Fashion Online Technology