Footwear
adidas lowers expectations for 2022
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
General outlook for the footwear industry is optimistic
This is the main outcome of the most recent edition of the World Footwear Business Conditions Survey, conducted during the month of April. Today we bring you a summary of some of the main conclusions
General outlook for the footwear industry is optimistic
This is the main outcome of the most recent edition of the World Footwear Business Conditions Survey, conducted during the month of April. Today we bring you a summary of some of the main conclusions
Fly London steps into the metaverse
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May
Caleres to dedicate 1 million USD to Soles4Souls
The grant is expected to be paid over two years through Charitable Trust Donation, round up campaign and product donation to support 4EveryKid Program. The aim is to help provide shoes for homeless children
US: nearly half of consumers to spend less in footwear
A national survey made amongst US shoppers found that almost half (48%) of footwear consumers is planning to spend less on footwear this spring than last year
Crocs raises full year outlook
The US-based company reported revenue growth of 44% in the first quarter of 2022 over the same period of 2021. Fuelled by "strong consumer demand", Crocs raised its guidance
Timberland launches first full circular shoe
In addition to unveiling the first footwear model, Timberloop Trekker City Hiker, designed for full circularity, the brand is expanding its product take-back programme into some European markets
Footwear industry in Brazil creates 17.8 thousand jobs
According to Abicalçados, the Brazilian Footwear Industries Association, the national sector’s companies created a total of 17 800 new jobs in the first quarter of 2022
ABG appoints Reebok International EVP
To lead the international expansion of Reebok, the global brand development, marketing and entertainment company named Steve Robaire to the role of EVP for Reebok International
Columbia Sportswear announces sales increase
The US-based sportswear company reported growth across all brands in the first quarter of fiscal 2022. Revenue for the period totalled 761.5 million US dollars
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Puma reports sales growth of 20%
The German-based sports giant reported a strong first quarter in 2022. However, Puma decided not to raise its full year outlook due to the increased uncertainty in the world
Ambitious launches first 100% ecological model
The Portuguese footwear brand has unveiled CAP, an entirely ecological model whose components are either recycled or present an eco-friendly approach-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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