"We are thrilled to now take this partnership to the next level by offering our customers exclusive benefits when shopping for Nike on our platform", commented David Schneider Zalando Co-CEO. "As the Starting Point for Fashion and Lifestyle, we want to provide customers with best-in-class experiences and flawless choices. Engaging in this new connected partnership we strengthen our efforts to best serve Zalando customers with Nike's innovative sport lifestyle footwear and apparel, compelling connected member benefits and distinctive experiences", he added.

Customers in Germany, Austria, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy, and Poland will be able to access a selection of products available to Nike members only by connecting both accounts. Thus, the resulting onsite experience will enable them to shop a wider selection of Nike footwear and apparel on Zalando's website directly. According to the release, this partnership reflects the mutual passion for innovation of both companies, which share similar values of sustainability, diversity and inclusion.

"We know consumers' expectations are higher than ever before. Our goal is to engage with them however, whenever, and wherever they want to do sport, shop sport, and be inspired by sport. With partners like Zalando, we can serve them with more speed, convenience, and connection to our brand and sport than ever before”, stated Carl Grebert, VP/GM, Nike EMEA

The experience will gradually roll out through the several countries, starting with Austria in October.