World Footwear

Social Media

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Don't do it campaign by Nike

Jun 3, 2020 / United States
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US

Brands to spend up to 15 billion US dollars on influencer marketing

Jan 2, 2020 / United States
According to The Influencer Marketing research report from Business Insider Intelligence brands are set to spend up to 15 billion Us dollars on influencer marketing by 2022
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