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Rikard Adolfsoon from Axel Arigato: consumers will expect brands to be sustainable

Premium ContentJul 22, 2022 / Sweden
Today we bring you the second part of the interview with Rikard Adolfsoon, Supply Chain Director from Axel Arigato. We have talked about the impact of the pandemic in the business, sustainability, retail channels and the future challenges of the industry. Watch the video

Rikard Adolfsoon from Axel Arigato: we will continue to challenge everything

Premium ContentJul 13, 2022 / Sweden
Today we bring you the first part of an interview with Rikard Adolfsoon, Supply Chain Director from Axel Arigato, which was founded in 2014 as a direct-to-consumer fashion brand. Axel Arigato has physical stores in six countries across Europe and UAE and is present online in 134 territories worldwide

Fashion brands halt sales in Russia

Mar 7, 2022 / World
Pressure has been mounting on the Fashion industry to cut off commercial trading with Russia in the aftermath of Russia’s invasion of Ukraine on the 24th of February

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Don't do it campaign by Nike

Jun 3, 2020 / United States
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US

Brands to spend up to 15 billion US dollars on influencer marketing

Jan 2, 2020 / United States
According to The Influencer Marketing research report from Business Insider Intelligence brands are set to spend up to 15 billion Us dollars on influencer marketing by 2022
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