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Nike mocked for the look of recyclable sneakers
The US-based company has been the subject of internet backlash from footwear fanatics over the worn-out aesthetics of its 'ISPA Minbody' sneakers, designed to be easily disassembled
DC Shoes co-founder dies at 55 in snowmobile accident
Ken Block, the co-founder of DC Shoes and founder of the Hoonigan motor racing team, died in a snowmobile accident near his home in Utah on the 2nd of January, aged 55
Rikard Adolfsoon from Axel Arigato: consumers will expect brands to be sustainable
Today we bring you the second part of the interview with Rikard Adolfsoon, Supply Chain Director from Axel Arigato. We have talked about the impact of the pandemic in the business, sustainability, retail channels and the future challenges of the industry. Watch the video
Rikard Adolfsoon from Axel Arigato: we will continue to challenge everything
Today we bring you the first part of an interview with Rikard Adolfsoon, Supply Chain Director from Axel Arigato, which was founded in 2014 as a direct-to-consumer fashion brand. Axel Arigato has physical stores in six countries across Europe and UAE and is present online in 134 territories worldwide
Fashion brands halt sales in Russia
Pressure has been mounting on the Fashion industry to cut off commercial trading with Russia in the aftermath of Russia’s invasion of Ukraine on the 24th of February
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
Don't do it campaign by Nike
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US
Brands to spend up to 15 billion US dollars on influencer marketing
According to The Influencer Marketing research report from Business Insider Intelligence brands are set to spend up to 15 billion Us dollars on influencer marketing by 2022- 1
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