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Nike mocked for the look of recyclable sneakers

Jul 5, 2023 United States
Nike mocked for the look of recyclable sneakers
The US-based company has been the subject of internet backlash from footwear fanatics over the worn-out aesthetics of its 'ISPA Minbody' sneakers, designed to be easily disassembled
The 180 US dollars mud-coloured sneakers, also available in neon green, have been characterized online by fans as “dumpster dunks”, “Nike air scraps”, “foot fungus”, “the homeless 1s” or something “picked out of a landfill”. It's all about the worn-out aesthetic of this style, which, according to Nike, “is the new definition of R&R”.

However, the brand highlights its sustainable credentials: since it is held together by a cording system that doesn't require glue, it can be easily disassembled, making them recyclable as long as they're returned at a participating Nike store.

Despite the overwhelmingly negative reviews, there has also been some positive feedback concerning the comfort and durability of the model. But in this way, the ISPA style joined a number of items from brands such as Prada or Dolce Gabbana, among others, which have become known for being the epitome of anti-fashion -  instead of polished and immaculate, rugged and raw.


Image Credits: nike.com

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