World Footwear

Companies

Nike takes its first steps into metaverse

Nov 22, 2021 United States
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds
According to the US Patent and Trademark Office, Nike has filed trademark applications to protect the brand in categories like ‘downloadable virtual goods’, ‘retail store services featuring virtual goods’ and ‘entertainment services’. The requests include the company’s name ‘Nike’, the ‘Just Do It’ slogan, the swoosh logo, the brands ‘Jordan’ and ‘Air Jordan’ and the ‘Jumpman’ logo.

CNBS has pointed out that the company posted new job openings related to the digital space, such as ‘virtual material designer of footwear’ and other ‘virtual design roles’.

It is not the first Nike’s venture into the virtual world. In May 2019, the Jordan brand collaborated with Fortnite by having characters wearing Nike-branded sneakers. Nike has also teamed up previously with the online gaming platform Roblox.


Image Credits: sneakersfreaker.com


Related Events

  • Jan
    8
    Jan 8-Jan 10, 2023 | Palm Beach, Florida, United States

    Palm Beach Trendz

  • Jan
    10
    Jan 10-Jan 12, 2023 | Utah, United States

    Outdoor Retailer Snow Show

  • Jan
    10
    Jan 10-Jan 12, 2023 | Denver, United States

    Outdoor Retailer

  • Jan
    10
    Jan 10-Jan 13, 2023 | Dallas, United States

    Dallas Apparel & Accessories Market

Related Organizations

  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • Pensole Footwear Design Academy

    Pensole Footwear Design Academy

    United States
  • FDRA - Footwear Distributors and Retailers of America

    FDRA - Footwear Distributors and Retailers of America

    United States