World Footwear


Dick’s Sporting Goods and Nike in new partnership

Nov 8, 2021 United States
Dick’s Sporting Goods and Nike in new partnership
According to both tags this is a new connected partnership designed to enhance the shopping experience for their customers. This collaboration will allow Dick’s and Nike to each reach more customers and provide them with access to exclusive products, experiences and offers
"Dick’s and Nike have a long and successful history of working together, and this partnership represents a significant strengthening of our relationship", commented Lauren Hobart, President and CEO of Dick’s Sporting Goods. "We are both focused on delivering best-in-class experiences and products and creating the best omnichannel experience for our athletes. Combining our capabilities in these areas will create a unique experience in the market for athletes who shop with D Dick’s and Nike", she concluded.

"Nike Membership is how we serve our consumer personally – it fuels deeper engagement and greater access to the very best of Nike", added Sarah Mensah, Vice President and General Manager, North America, Nike. "We're helping consumers connect with sport and our products whenever, however and wherever they shop Nike. Our partnership with Dick’s is just another example of how we are reimagining how people connect with Nike across an increasingly digital and connected marketplace".

How it works?

Dick’s and Nike customers can now connect their Dick’s Scorecard and Nike Membership accounts through the Dick's mobile app. Dick’s and Nike aim to make the experience simple and convenient by providing an "easy-to-use platform where customers can seamlessly shop an expanded selection of Nike footwear and apparel".

Among the highlights of the partnership are:
- Member-exclusive footwear and apparel launches and collections;
- In-store events for members starting at Dick’s House of Sport locations in Rochester, N.Y., and Knoxville, Tenn., in November and December respectively, and expanding to additional Dick’s stores over time.

Image credits: John Tuesday on Unsplash

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