World Footwear

Germany

Puma reports sales growth

Nov 2, 2021 / Germany
The German-based sports giant announced sales increase of 20.4% in the third quarter of 2021, reaching 1.9 billion euros, despite the supply chain constraints

How robots help in footwear warehouses

Oct 19, 2021 / Germany
This webinar organised by Magazino will focus on the upcoming peak season and the challenges of managing e-commerce and footwear warehouses

adidas teams up with thredUP in resale programme

Oct 13, 2021 / Germany
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission

Mytheresa closes the year with strong sales

Sep 27, 2021 / Germany
The German-based luxury e-commerce platform reported net sales increase of 36.1% to 162.4 million euros in the fourth quarter of 2021 and a 36.2% sales jump for the full fiscal year of 2021

Athleta joins Zalando

Sep 20, 2021 / Germany
The Gap-owned brand of premium women’s performance and lifestyle wear has recently joined the German e-commerce platform Zalando. Athleta’s goal is to intensify its presence in Europe

Deichmann with sales down by 20%

Sep 10, 2021 / Germany
The Germany-based retailer registered a 20% decline in sales last year, resulting in lost revenue of 1 billion euros at global level. Chairman Heinrich Deichmann told in an interview to Textilwirtschaft

adidas to sell Reebok to Authentic Brands Group

Aug 12, 2021 / Germany
The Germany-based sportswear giant entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to 2.1 billion euros

adidas raises full year outlook

Aug 9, 2021 / Germany
The Germany-based sportswear giant announced its second quarter results for 2021. Revenue picked up everywhere except in Greater China. Sales growth in the period amounted to 51% in euro terms

Richard Teyssier is Puma's new General Manager for Europe

Jul 23, 2021 / Germany
Sports giant Puma has appointed Richard Teyssier as General Manager Europe, effective from the 1st of September 2021 onwards. In this role, Richard succeeds Arne Freundt, who was appointed as Puma’s Chief Commercial Officer in June

Puma sales reach 1.6 billion euros in Q2

Jul 20, 2021 / Germany
The Germany-based sportswear giant has announced currency-adjusted sales in the second quarter of 2021 increasing by 96% to 1 589 million euros. This compares to 831 million euros in similar period in 2020

Business on the market is picking up again

Jul 19, 2021 / Germany
This is how Ulrike Kähler, Managing Director of Igedo Company and Gallery Project Director, opened the preview of the upcoming Gallery SHOES & Fashion, taking place from the 29th to the 31st of August 2021 at the Areal Böhler in Düsseldorf

Germany Retail: Better confidence with cautious retailers

Premium ContentJul 13, 2021 / World Footwear Reports
The confidence background for retail in Germany is getting better, being the improvement noticeable for both consumers and retailers. Notwithstanding, the seasonally adjusted Textile, Clothing and Footwear (TCF) Retail Index has been rather volatile since December, with new decline registered in April, closing about the same 40 percentage points (pp) below the baseline as one year before. Online retail seems to be a winner, once again, and a recent study by McKinsey confirms that the online purchase during COVID-19 for footwear was 61% with a positive net intent of +26 pp to continue to do so after the pandemic

Birkenstock names new Managing Director for Europe

Jun 25, 2021 / Germany
Birkenstock appointed Nico Bouyakhf as Managing Director for Europe. He will be responsible for the region across all sales channels, including direct-to-consumer

adidas and Lego team up to launch customised shoes

Jun 24, 2021 / Germany
The two brands have partnered to present the LEGO adidas Originals Superstar: the new shoes from the partnership between adidas and Lego appear in the Superstar model with 17 base pieces to customize

Pinterest expands shopping features to more countries

Jun 15, 2021 / United States
Social network Pinterest announced the expansion of their shopping attributes to Australia, Canada, France and Germany. The shopping features were available first in the US and UK
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