Germany
adidas reports strong third-quarter results
The sportswear group has reported record third-quarter revenue and operating profit, driven by double-digit growth across most regions, despite weaker European sales and flat currency-neutral footwear revenue
Puma continues business reset amid weak sales and profitability
The Germany-based sportswear company reported lower sales and profitability in the third quarter of the year, reflecting the ongoing impact of its business reset and subdued consumer demand
Puma appoints new Chief Commercial Officer
The Germany-based sportswear brand has appointed Arne Arens as Chief Commercial Officer. He joins Puma the apparel technology company Unspun, where he was CEO
Zalando appoints Tom Christenson as SVP to drive B2B growth
The Germany-based online fashion retailer has appointed Tom Christenson as Senior Vice President to further advance its B2B business in the areas of logistics, software and services
adidas raises full-year profit outlook
The Germany-based company has increased its operating profit outlook for the full year 2026 based on preliminary third quarter results showing record top- and bottom-line performance
German footwear market contracts as demand shifts towards versatile styles
Germany’s footwear market is forecast to generate less revenue for the third consecutive year, as consumers buy fewer shoes and increasingly favour versatile, everyday sneakers
German footwear sales remain subdued in the first half
The footwear market in Germany remained subdued in the first half of 2026, as weaker domestic sales and declining employment continued to put pressure on manufacturers
Retail Flash: Footwear trails broader retail across key markets
The retail landscape in the Netherlands, France, Spain, Germany, the UK, the US and Japan remains uneven, with the footwear sector often trailing behind broader retail and fashion categories. Fragile consumer confidence, varying pricing power and cautious inventory management continue to weigh on the sector, while stronger digital sales have yet to translate into a broader footwear recovery
German fashion consumers prioritise fit and value as spending slows
German consumers are becoming more restrained in their fashion spending, while fit, comfort and conveniente, and value for money continue to dominate purchasing decisions, according to the GermanFashion Consumer Panel 2026
Nearly 190,000 German businesses closed in 2025
Nearly 190,000 businesses ceased operations in 2025, up by around 10% from the previous year and marking a significant increase for the second consecutive year, according to ZEW and Creditreform
Birkenstock raises full-year outlook
The Germany-based footwear company raised its full-year outlook after achieving double-digit revenue growth in the third quarter, supported by strong performances across all regions and sales channels
Zalando maintains growth, narrows full-year outlook
The Germany-based online retailer continued to grow in the second quarter of 2026, supported by its multi-app strategy, B2B expansion and the integration of About You, while tempering its full-year expectations
Germany Retail: Footwear remains under pressure
The German footwear market is under increasing pressure due to declining sales, rising prices and weakening consumer confidence. While total retail and online sales have remained relatively resilient, footwear and leather goods have consistently underperformed. Meanwhile, retailers have become more cautious, as reflected in declining imports and weak retail confidence, which points to a challenging environment for the sector
Puma posts soft second-quarter results
The Germany-based sportswear company has reported soft second-quarter results, marked by weaker consumer demand and the ongoing reset of its business weighing on sales
adidas delivers record second-quarter revenue
The Germany-based company posted a record revenue of 6.74 billion euros in the second quarter, driven by double-digit sales growth across key markets and strong demand for its FIFA World Cup 2026 and Originals collections-
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