World Footwear

Germany

Retail Flash: insights from key footwear markets

Premium ContentDec 23, 2025 / World
Explore the main retail dynamics across France, Germany, Japan, the Netherlands, the UK, the US and Spain based on our latest Retail Flash reports, highlighting that e-commerce expansion and import pressures continue to reshape retail across Europe, while stronger sales growth occurs in Japan and in the US

Birkenstock delivers a strong fiscal year 2025

Dec 22, 2025 / Germany
The Germany-based footwear company has delivered a strong performance in the 2025 fiscal year, achieving double-digit revenue growth across all regions and channels, as well as a sharp increase in profits

Germany Retail: footwear slumps as e-commerce and imports surge

Premium ContentNov 19, 2025 / Germany
The German retail sector is split in two: the footwear and leather goods market is experiencing one of its worst years, with sales falling by 4.2% year-on-year in the first eight months of the year, while overall retail is growing and e-commerce is booming, fuelled by Asian marketplaces. Complicating matters further, footwear imports have surged in value by 16.9%, defying the decline in domestic sales and raising questions about the country’s trade position. Despite current volatile business conditions and subdued consumer confidence, the industry is cautiously seeking signs of positive change

Zalando reports strong third quarter boosted by About You acquisition

Nov 12, 2025 / Germany
The online fashion retailer has reported another strong quarterly performance, boosted by the acquisition of About You. Zalando also announced a strategic partnership with the German Football Federation

Puma’s third quarter results show impact of reset strategy

Nov 7, 2025 / Germany
The German sportswear brand saw a decline in quarterly revenue and margins as it continued its strategic shift, prioritising cleaner distribution and cost control for long-term recovery

New CFO at Zalando

Nov 6, 2025 / Germany
The Germany-based online fashion retailer has appointed Anna Dimitrova as Chief Financial Officer. She will succeed David Schröder, who has served as interim CFO since March

adidas reports record third quarter revenue

Nov 3, 2025 / Germany
The Germany-based sportswear company has reported a record-breaking revenue in the third quarter, driven by double-digit growth in footwear and apparel sales and in almost every region

Puma appoints new heads for retail and brand marketing

Oct 29, 2025 / Germany
Following the reorganisation of the brand marketing division, Maria Valdes took on the newly defined role of Vice President of Brand Marketing, while Ronald Reijmers was appointed Vice President of Global Retail

069 CONNECT to redefine industry dialogue

Oct 24, 2025 / Germany
HDS/L and Messe Offenbach present a new event that will gather brand leaders, retailers and decision-makers to exchange ideas and explore opportunities for the footwear industry

Global footwear trade: China loses ground, US imports rise in value

Oct 15, 2025 / World
Year-to-date Chinese footwear exports are down, while Vietnam and Indonesia have grown. EU exports increased modestly, with Portugal performing better than Spain and Italy. US imports increased in value

Puma appoints new VP of People and Organization

Oct 9, 2025 / Germany
The Germany-based sportswear company has appointed Thomas John as its new Vice President of People and Organisation, with effect from the 16th of October

Birkenstock raises full year revenue outlook

Sep 29, 2025 / Germany
The Germany-based footwear company expects a year-on-year increase of 15.9%, or 17.5% on a constant currency basis, ahead of its previous guidance of 15% to 17%

Domestic demand fuels modest growth for the German footwear industry

Sep 5, 2025 / Germany
The German footwear industry saw a 1.3% year-on-year increase in sales in the first half, driven solely by domestic demand. Foreign sales fell by 11%, highlighting market challenges, according to HDS/L

Birkenstock reiterates full year outlook on strong underlying demand

Sep 1, 2025 / Germany
The Germany-based company has reported a strong third quarter performance in 2025, driven by underlying demand across all segments. Despite macro headwinds, it has reiterated its full year outlook

Strong second quarter for Zalando

Aug 20, 2025 / Germany
The Germany-based online fashion retailer has experienced growth in revenue and profit in the second quarter. Investment in AI technology will now form part of its strategy for expanding its customer base
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