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Puma announces two senior leadership appointments

Jul 24, 2026 Germany

The sportswear company has announced two appointments to its senior leadership team, naming Dusan Hamlin as Vice President of E-Commerce and Marcia dos Santos as Vice President of the Core Business Unit

Dusan Hamlin is joining Puma as Vice President of E-Commerce, where he will oversee the global strategy and commercial direction of the company’s digital and e-commerce business, focusing on strengthening the online business and improving the consumer shopping experience across digital channels.

He brings over 25 years of industry experience to the role, having held leadership positions in digital and e-commerce transformation at Reebok and adidas. He has also co-founded and managed several companies, including M&C Saatchi Performance and This Place, and sat on the board of Asteria Corporation.

His appointment comes after PUMA announced in late 2025 that it would split its direct-to-consumer business into two dedicated areas: Global Retail and Global E-Commerce. “With Dusan, we have found a proven digital transformation expert to take Puma’s E-Commerce to the next level”, emphasised Matthias Bäumer, Puma’s Chief Commercial Officer, to whom he will report.

Marcia dos Santos has instead been appointed Vice President of the newly created Core Business Unit at Puma. Reporting to Chief Brand Officer Maria Valdes, she joins PUMA from Nike, where she most recently served as Vice President of Merchandising for the Women’s EMEA division.

This appointment follows the company’s decision to establish dedicated teams for its Sportstyle and Core businesses as part of its ongoing transformation.

Image Credits: about.puma.com

Germany Companies Management Puma Sportswear