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Under Armour and Stephen Curry launch Curry Brand

Dec 9, 2020 United States
Under Armour and Stephen Curry launch Curry Brand
The Baltimore-based sportswear brand in partnership with three-time NBA champion and two-time Most Valuable Player Stephen Curry, announced the creation and launch of the Curry Brand
"Now more than ever, sport is an increasingly important aspect of our communities, and the fact that some young people never get the opportunity to participate is a problem. This problem, however, is something Under Armour and Stephen Curry felt that we could confidently work to solve together, so with our shared values in mind, we created Curry Brand to do just that", stated Patrik Frisk, CEO of Under Armour.

According to the brand, only 22% of kids growing up in low-income households are participating in youth sports, which is an issue that Under Armour and Stephen Curry are "aiming to impact with the creation of Curry Brand". The two parts are deepening their partnership with a "purpose-led performance brand created to provide opportunity and access for the next generation of young athletes worldwide".

"Through the community work I've done with Under Armour for over a decade, I've learned that talent is everywhere, but opportunity is not", said Stephen Curry. "All of our work together has been dedicated to creating a more equal playing field that closes the gap between those two areas. Through Curry Brand, along with the work of Ayesha and my foundation Eat.Learn.Play., I now have a long term plan to continue to address the barriers to sport that often hinder and limit a child's potential for greatness", Curry concluded.

Curry Brand will work to provide solutions to ensure every young person has equitable access to sport, focusing on partnerships that will provide opportunity for youth sports in under-resourced communities. The Curry Brand will feature footwear, apparel, and accessories across multiple categories including basketball and golf, with continued category expansion in future seasons such as running and women's. Curry Brand apparel and accessories are available for purchase now at currybrand.com, with performance basketball footwear releasing globally on the 11th of December.

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