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Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile
UNIC with worldwide leather campaign
The National Tanning Industry Union in Italy is launching a campaign focusing on communicating the advantages and benefits of using leather
Facebook reveals its Libra cryptocurrency
Libra was announced as a low-volatility cryptocurrency, powered by a smart contract platform that’s designed to be secure, scalable, and reliable. The cryptocurrency is governed by non-profit Libra Association based in Geneva
Cyber Monday sets new online sales record
The Monday after Thanksgiving hit a new online record for the US with an estimated 3.45 billion US dollars spent via ecommerce, a 12.1% increase over a year ago
Skechers continues to strengthen its omnichannel strategies
The US-based lifestyle and performance footwear giant launched a new mobile app to streamline e-commerce and in-store experience for consumers
Feet it wants to revolutionize the way online shopping works
Measuring the foot to facilitate the online purchase process, anywhere in the world and without the fear of facing returns. This is the starting point of the Feet it app
FDRA fights for greater IP protections for US footwear industry
The claim was made by the Association’s President in a moment when counterfeits and seizures surge
Christian Louboutin with capsule edition for Moda Operandi
As part of its 5th anniversary celebration, luxury e-commerce site Moda Operandi has paired with five designers to create limited edition and exclusive capsule collections
Dune to use in-store Wi-Fi analytics
The London-based footwear and accessories brand has announced it has entered into a contract to deploy in-store analytics and marketing platform Walkbase to all its stores
Get to know ShoeKonnect
A group of students from Delhi University created ShoeKonnect, a social online pllatform aiming to link the footwear industry
A two city collection
Wendy Lam – a New York blogger that who writes about style and fashion – maintains a collection of 500 different pairs of shoes.
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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