World Footwear

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Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

UNIC with worldwide leather campaign

Oct 7, 2019 / Italy
The National Tanning Industry Union in Italy is launching a campaign focusing on communicating the advantages and benefits of using leather

Facebook reveals its Libra cryptocurrency

Jun 19, 2019 / Innovation
Libra was announced as a low-volatility cryptocurrency, powered by a smart contract platform that’s designed to be secure, scalable, and reliable. The cryptocurrency is governed by non-profit Libra Association based in Geneva

Cyber Monday sets new online sales record

Dec 1, 2016 / United States
The Monday after Thanksgiving hit a new online record for the US with an estimated 3.45 billion US dollars spent via ecommerce, a 12.1% increase over a year ago

Skechers continues to strengthen its omnichannel strategies

Sep 28, 2016 / United States
The US-based lifestyle and performance footwear giant launched a new mobile app to streamline e-commerce and in-store experience for consumers

Feet it wants to revolutionize the way online shopping works

Apr 7, 2016 / Portugal
Measuring the foot to facilitate the online purchase process, anywhere in the world and without the fear of facing returns. This is the starting point of the Feet it app

FDRA fights for greater IP protections for US footwear industry

Mar 3, 2016 / United States
The claim was made by the Association’s President in a moment when counterfeits and seizures surge

Christian Louboutin with capsule edition for Moda Operandi

Feb 3, 2016 / United States
As part of its 5th anniversary celebration, luxury e-commerce site Moda Operandi has paired with five designers to create limited edition and exclusive capsule collections

Dune to use in-store Wi-Fi analytics

Nov 12, 2015 / United Kingdom
The London-based footwear and accessories brand has announced it has entered into a contract to deploy in-store analytics and marketing platform Walkbase to all its stores

Get to know ShoeKonnect

Jan 5, 2015 / India
A group of students from Delhi University created ShoeKonnect, a social online pllatform aiming to link the footwear industry

A two city collection

Nov 29, 2013 / United States
Wendy Lam – a New York blogger that who writes about style and fashion – maintains a collection of 500 different pairs of shoes. 

World Footwear Conclusions

Oct 16, 2013 / World
World footwear production stabilized in 2012
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