The Portuguese Footwear, Components, Leather Goods Manufacturers' Association intends to demystify some preconceived ideas about leather while clarifying why leather footwear is a product of excellence
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
The Portuguese brand of safety footwear has launched a creative campaign that uses big international Hollywood names to promote its expansion into the apparel sector
The ten-episode international series is part of a campaign, to be launched this year, that intends to reposition Brazil as a sustainable player worldwide
The Gap-owned brand of premium women’s performance and lifestyle wear has recently joined the German e-commerce platform Zalando. Athleta’s goal is to intensify its presence in Europe
Watch the new video of the Portuguese Shoes 2021 campaign. According to APICCAPS, the Portuguese Footwear Association, after a year of pandemic, lockdowns and restrictions, it is time to stretch the legs, and run, dance and jump into the air to gain perspective
After a year of pandemic and isolation, it is time to stretch the legs, run, dance and leap into the air to gain perspective, as a new era is upon us. That is how APICCAPS has presented its new Portuguese Shoes campaign
A three-year long worldwide campaign communicating and promoting at 360 degrees the excellence of leather. Real Leather is Real Sustainability is the motto