World Footwear


How cushioning technology is making adidas relevant again

May 15, 2017 / Innovation
adidas has been able to stand out once again in the athletic footwear market. Since its release, Boost, a cushioning technology, has proven to deliver what it promised: comfort and better performance

2 trends to watch in footwear

May 12, 2017 / World
Giving back to society and establishing valuable partnerships are two trends that benefit the image of footwear brands. TOMS is an example of a shoe company intrinsically associated with the idea of helping out people

adidas records strong start into the year

May 4, 2017 / Germany
The Germany-based company recorded a strong two digits’ sales growth in the first quarter of the new year. Both the adidas and Reebook brands contributed with robust growth in sales

adidas expects improvement in US margins while China margins stabilise

Apr 25, 2017 / United States
The Germany-based sportswear giant expects its operating margin in China to shrink slightly in the long term, while its US margin should grow markedly in the near term. This is the belief of the new Chief Executive Officer Kasper Rorsted

Reebok plans 500 stores in China

Mar 30, 2017 / China
The brand focused on fitness and lifestyle footwear, apparel and equipment is aiming to open hundreds of stores in the Asian country over the next four years. 50 tores planned to open this year

adidas sets ambitious goal for North America

Mar 15, 2017 / Germany
The Germany-based company wants to expand sales in North America by 47% until 2020

adidas raises targets

Mar 10, 2017 / Germany
The Germany-based giant sportswear company has increased its target for sales and profit growth for the next four years, following an exceptional 2016

adidas opens largest store worldwide in NYC

Dec 7, 2016 / United States
The Germany-based sportswear giant opened a new flagship at the intersection of 5th Avenue and 46th Street. adidas NYC heralds a new era in how consumers experience creativity and sport in stores

adidas unveils new biodegradable footwear

Nov 30, 2016 / Germany
The Germany-based sportswear giant continues its focus on sustainability and now has presented its Futurecraft Biofabric shoe, which will be biodegradable

adidas with strong performance

Nov 2, 2016 / United States
The Germany-based sportswear giant announced that currency-neutral sales increased by 17% in the third quarter of 2016

adidas presents the first product created in its Germany-based Speedfactory

Oct 3, 2016 / Germany
The running model Future M.F.G was introduced by the brand as a combination of high-tech work with quality craftsmanship

adidas listed in Dow Jones Sustainability Indices

Sep 24, 2016 / United States
The ranking puts the company among the best-in-class sustainability performers in the world for the 17th consecutive year

adidas to open US-based factory

Aug 16, 2016 / United States
adidas announced it will open a new footwear production site in the Atlanta area in 2017. The new Speedfactory will allow adidas to “create product more quickly and closer to US consumers”

adidas raises guidance for the year

Aug 8, 2016 / Germany
During quarter two the group's revenue increased by 21% on a currency-neutral basis and 13% in euro terms totaling 4.4 billion euros. Net income doubled in the period

adidas intensifies activities in China with Wand Group partnership

Jun 30, 2016 / China
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide
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