adidas
Zion Armstrong is the new head of adidas North America
adidas has appointed Zion Armstrong as President of adidas North America effective from the 1st of July 2018
Innovation distinction for adidas
The giant sportswear adidas has received the German Innovation Award 2018 for its Speedfactory
adidas to close stores in online push
adidas expects to close down several stores in the coming years as part of a shift towards selling more goods online
adidas: 1 million pairs of sneakers made from ocean trash
The Germany-based sportswear giant revealed that it has sold more than one million pairs of sneakers made ocean plastic with its partnership with Parley
Better than expected month for athletic footwear
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment
adidas appoints new managers for Europe
The Germany-based sportswear group has appointed new General Managers for its operations in important Europe markets. France, Italy and Iberia will have new business heads
adidas opens footwear lab in Japan
The Germany-based brand has announced the opening of a new facility in Japan dedicated to development activities. It is the first center of this kind by adidas in the Asian country
adidas is number 2 in the US
The Germany-based sportswear brand has now reached the second place in the sports footwear segment in the US, the largest importer of footwear in the world
adidas releases beer proof sneakers
Crafted in Germany, these limited-edition München shoes, were announced by adidas as a classic design re-imagined in the spirit of Oktoberfest
Reebok shrinks presence in the US
The adidas group has closed 35 Reebok stores in the US this year and plans to close more before the year ending
The shoes that glow at night
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?
adidas to sell golf business
adidas announced that it has entered into a definitive agreement to sell its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP-
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