adidas
How cushioning technology is making adidas relevant again
adidas has been able to stand out once again in the athletic footwear market. Since its release, Boost, a cushioning technology, has proven to deliver what it promised: comfort and better performance
adidas records strong start into the year
The Germany-based company recorded a strong two digits’ sales growth in the first quarter of the new year. Both the adidas and Reebook brands contributed with robust growth in sales
adidas expects improvement in US margins while China margins stabilise
The Germany-based sportswear giant expects its operating margin in China to shrink slightly in the long term, while its US margin should grow markedly in the near term. This is the belief of the new Chief Executive Officer Kasper Rorsted
adidas sets ambitious goal for North America
The Germany-based company wants to expand sales in North America by 47% until 2020
adidas raises targets
The Germany-based giant sportswear company has increased its target for sales and profit growth for the next four years, following an exceptional 2016
adidas opens largest store worldwide in NYC
The Germany-based sportswear giant opened a new flagship at the intersection of 5th Avenue and 46th Street. adidas NYC heralds a new era in how consumers experience creativity and sport in stores
adidas unveils new biodegradable footwear
The Germany-based sportswear giant continues its focus on sustainability and now has presented its Futurecraft Biofabric shoe, which will be biodegradable
adidas with strong performance
The Germany-based sportswear giant announced that currency-neutral sales increased by 17% in the third quarter of 2016
adidas presents the first product created in its Germany-based Speedfactory
The running model Future M.F.G was introduced by the brand as a combination of high-tech work with quality craftsmanship
adidas listed in Dow Jones Sustainability Indices
The ranking puts the company among the best-in-class sustainability performers in the world for the 17th consecutive year
adidas to open US-based factory
adidas announced it will open a new footwear production site in the Atlanta area in 2017. The new Speedfactory will allow adidas to “create product more quickly and closer to US consumers”
adidas intensifies activities in China with Wand Group partnership
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
-
-
-
-
Media Partners
Media Partners
-
Revista del Calzado
Schuhkurier
ARS ARPEL
SERMA