Sportswear
adidas lowers expectations for 2022
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range
ABG appoints Reebok International EVP
To lead the international expansion of Reebok, the global brand development, marketing and entertainment company named Steve Robaire to the role of EVP for Reebok International
Columbia Sportswear announces sales increase
The US-based sportswear company reported growth across all brands in the first quarter of fiscal 2022. Revenue for the period totalled 761.5 million US dollars
Puma launches testing phase of Re:Suede experiment
The company has started distributing the 500 pairs of its experimental biodegradable model to participants in Germany to determine if it will endure everyday use and biodegrade properly
Digitization and new consumer trends drove growth in 2021
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
Nike posts third quarter results
The US-based company reported revenue growth in the third quarter of the current fiscal year, driven by a good performance of Nike’s direct business
lululemon enters the footwear category
The performance apparel company will release four running shoe models specially designed for women first throughout 2022
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
Foot Locker posts strong full year 2021
The retailer announced the results for the fourth quarter and full year 2021. Net income for fiscal 2021 totalled 893 million US dollars, as compared with 323 million US dollars in 2020
Puma announces full year sales jump
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
Under Armour announces fourth quarter and full year 2021 results
The Baltimore-based group has reported revenue growth of 27% in 2021, reaching 5.7 billion US dollars, as compared to the prior year. In the fourth quarter, revenue totalled 1.5 billion US dollars
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals-
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