World Footwear


adidas to merge Canadian and US operations

Jan 18, 2023 North America
adidas to merge Canadian and US operations
The German-based sportswear company has confirmed the news by Retailer Insider that it plans to merge both businesses as part of a major organizational change to boost efficiencies
"We combine our teams in the United States and Canada to work most effectively and ensure we are positioned for continued success in an ever-changing marketplace", stated the company. "In the past, these teams have operated separately as two separate markets. Therefore, this reorganization will allow for more speed and cohesion across the North American market. The implementation of these changes has started and will be completed by spring. Business operations will be conducted primarily from our US headquarters in Portland, Oregon".

The company noted that this decision will result in a reduction in the Canada-based corporate staff, and thanked the team for their many contributions. "We are committed to having an open dialogue with affected employees and to supporting all of our employees during the transition to our new integrated One NAM organization", reads the statement.

In addition, adidas assured its Canadian customers that this merger will have no impact on the availability of its products in Canada, who can continue buying online or from retail stores in the country and the company's wholesale partners.

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