Companies

Asics to spin off the Onitsuka Tiger brand

Jun 11, 2026 Japan

The Japan-based company has announced that it will spin off Onitsuka Tiger brand to accelerate decision-making. This follows strong growth driven by tourism and the rising global demand for retro sneakers

The Asics board has approved the transfer of the Onitsuka Tiger business to OT Group Corp., a wholly owned subsidiary, through an absorption-type company split, effective from the 1st of January 2027.

As part of the reorganisation, OT Group will become the global headquarters for the Onitsuka Tiger brand, overseeing regional subsidiaries responsible for functions including sales and manufacturing.

According to the company’s statement, this move will enable faster decision-making and enhance competitiveness tailored to the brand’s unique characteristics, as well as improve management accountability.

“Through these measures, the company aims to further enhance the brand value of Onitsuka Tiger, achieve sustainable business growth, and increase the overall corporate value of the Asics Group”, reads the statement.

At a press conference, the company’s CEO, Yasuhito Hirota, made it clear that this spinoff is more than just a corporate reorganisation. In the first quarter alone, Onitsuka Tiger’s net sales increased by 34% year-on-year, reaching 37.8 billion yen.

Asics also said it isn’t considering an initial public offering for Onitsuka Tiger.

Image Credits: lifestyleasia.com

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