Asics

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan

The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

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Asics extends partnership with IAAF until 2029

Sep 27, 2019 / Japan

The two entities announced the renewal of their partnership and Asics’s commitment to the world of athletics with the signing today of a new 10-year agreement as an Official IAAF Partner

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Sales increase for Asics North America

Aug 20, 2019 / America

The second quarter of 2019 for Asics North America registered positive regional growth year-over-year and increased traffic to both online e-commerce and retail channels. This marks the second consecutive quarter of growth for Asics North America

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Asics Ventures takes stake in Curv Labs

Jul 1, 2019 / Canada

Asics announced that its investment subsidiary has taken an equity stake in Curv Labs, a Canadian startup that has developed software to capture motion

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Asics releases 2018 sustainability report

Jun 4, 2019 / Japan

The Japan-based sportswear giant has released its 2018 Sustainability Report, summarizing the company’s progress towards medium and long-term sustainability targets, its ASICS Sustainability Vision

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Asics launches recycling project for the Olympics

Feb 22, 2019 / Japan

Asics, Olympic and Paralympic Games Tokyo 2020 Gold Partner in the sporting goods category, launched the Asics Reborn Wear Project (ARWPJ) in January, aiming to offer a way to cheer for Tokyo 2020 Japan Olympic and Paralympic Team competitors

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Foot Locker and Asics launch exclusive collection

Sep 4, 2018 / United States

The two brands have gathered to announce the launch of the "Welcome to the Dojo" pack, an exclusive apparel and footwear collection inspired by ASICS' Japanese heritage

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Asics invests in conductivity textiles

Feb 1, 2018 / Japan

The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles

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Asics wants to make soles in a microwave

Nov 6, 2017 / Japan

The Japanese brand is testing a new way to produce the midsoles of sneakers with microwave technology. Asics believe this can lead to usage of 90% less energy than standard production techniques

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