World
1.5 million US dollars for Leather Naturally's campaign
The initiative dedicated to the leather industry announced it has reached the 1.5 million US dollars fundraising goal to launch a global campaign to promote the use of leather
Digital and sustainability at the core of the footwear industry
The worldwide footwear industry will be gathered in Naples from the 3rd to the 5th of April to discuss the thematic of Digitalisation and Sustainability in the Footwear Industry
Rise in fake goods trading
Trade in counterfeit and pirated goods has risen steadily in the last few years and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office
Footwear amongst most popular items for cross-border online shopping
A study conducted by Ipsos for PayPal revealed that 68% of the online shoppers surveyed purchased items of clothing, apparel, footwear or accessories from websites in other countries
Luxury sneakers: an expanding market
Brands such as Prada, Gucci and Balenciaga are increasingly looking at sneakers for growth, increasing their investment and marketing budgets to allocate in this segment
Leather shoes demand goes down
A new study by Bloomberg highlights that the growing popularity of sneakers is the main reason for decreasing demand for leather shoes
Global footwear together for free and fair trade
Wishing to give a strong signal against the protectionist movements recently emerging in several parts of the globe, representatives of footwear national associations and industry chambers of various continents signed a joint declaration in support of free and fair trade
Different color shoes, the new trend
Having unmatching shoes is one of the trends in 2017, that will affect footwear and generate positive opportunities for producers
Why shoe design is still critical
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Social media and e-commerce are mandatory for SMEs
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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Schuhkurier
Fotoshoe
UNIT Publishing House
Shoe Intelligence