Partnerships
Increasing demand for Turkish production
The Turkish companies are seeing a huge increase in orders from global apparel giants and new footwear chains
McNamara teams up with ASPORTUGUESAS
The Hawaiian surfer is the new ambassador of ASPORTUGUESAS. McNamara teamed up with the Portuguese flip-flops' brand and has already booked two collections per year, entitled “Everything is possible”
Mizuno and Fleet Feet reunited for Project Zero
For the second consecutive year, Mizuno will design a pair of shoes to be sold in Fleet Feet stores to raise funds for breast cancer research
Kenneth Cole announces EMEA distribution deal
The American-based designer announced a regional footwear agreement with UK-based GBG Europe Footwear and Accessories Limited. GBG will grow Kenneth Cole's recognition in the selected territories
Target and Hunter with limited-edition collection
The Minneapolis-based discount store retailer and the British-based brand known for its iconic Original Wellington boot have set up a partnership to issue a spring lifestyle collection celebrating families, fun and the outdoors
LVHM partners with Stadium Goods
The luxury house has formed a “partnership” with Stadium Goods, the New York City-based sneaker consignment company. The deal is being set through LVHM Luxury Ventures
Asics invests in conductivity textiles
The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles
Crocs with new Drew Barrymore campaign
The Color-Block Collection is the first of two celebrity product collaborations. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand's "Come As You Are" campaign
UITIC Congress: Call for Papers is a great success
Ninety-five abstracts received during the Call for Papers reveal the increasing interest of the footwear industry for the UITIC Congress
Under Armour together with Team Canada
The Canadian Olympic Committee announced Under Armour as the Official High Performance Footwear Supplier for their Team Canada for the next eight years
Flex’s new factory to add thousands of jobs
The multinational manufacturer expects to create 6 000 jobs at its new plant in Jalisco. The new factory will be dedicated to make high-tech footwear for Nike
Aldo and Global Citizen team up to drive access to education
Aldo, a global player in fashion footwear and accessories, is joining forces with Global Citizen, an international advocacy organization. As a result, a limited edition of the Mx. sneakers is being launched to take a stand on equal access to education with their Give Back, Move Forward campaign
Clarks' new in-store tracking inventory system
The aim of the footwear manufacturer and retailer is to improve the in-store response times and assistant productivity. The system is based on in-store tablets for staff
Foot Locker and Nike join to elevate customer experience
Foot Locker and Nike are moving into an elevated partnership model. The two companies are again joining forces to offer new experiences to consumers through innovative in-store and pop-up opportunities
Cole Haan builds up presence in China
The global lifestyle and accessories brand and retailer announced a long-term retail, wholesale and e-commerce distribution agreement with a subsidiary company of Sitoy Group Holdings Limited-
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