Partnerships
UCLA and Under Armour announce agreement
The University of California, Los Angeles and the sportswear giant have set up a new 15-year performance footwear and apparel agreement
Vans and Nintendo in collaboration
The new sneakers line is aimed at the game lovers and is part of Vans intense activity of partnerships with pop culture entities
Under Armour and Bryce Harper continue together
The Baltimore-based company has extended its partnership with Bryce Harper, one of baseball’s brightest young stars
Asics to be national partner of Girls on the Run
The non profit organization working with young girls has announced the extension of the partnership with Asics, who will become its National Footwear Partner
FFANY names winners of scholarship
The Fashion Footwear Association of New York (FFANY) and Arsutoria School in Milan have announced the winners and finalists of the 2016 Joseph C. Moore Footwear Scholarship
Crocs expands #FindYourFun global marketing campaign
The second year of the campaign celebrates the iconic Crocs clog and showcases new footwear styles for the whole family
Portuguese footwear at the heart of Moda Lisboa
In its most recent edition and while it celebrates its 25th anniversary, Moda Lisboa will once again showcase the results of the partnerships between the footwear industry and many Portuguese designers
adidas and Wanderlust announced integrated partnership
The sportswear giant and the producer of large-scale lifestyle festival events focusing on yoga, music and wellness, established a multi-year partnership focusing on the millennial athletic enthusiasts
Columbia Sportswear’s Chinese joint venture appoints GM
The US-based company and the subsidiary of Swire Pacific Limited announced the appointment of Jason Zhu as General Manager of their China joint venture - Columbia Sportswear Commercial (Shanghai) Co. Ltd.
Nike grants 1.6 million US dollars to support students
Nike and the Nike School Innovation Fund awarded a total of 1.6 million US dollars in grants to 71 Oregon high schools
Tennis Canada and Fila announce major national partnership
As part of the partnership Fila will become official athletic apparel and footwear partner of Tennis Canada
Christian Louboutin with capsule edition for Moda Operandi
As part of its 5th anniversary celebration, luxury e-commerce site Moda Operandi has paired with five designers to create limited edition and exclusive capsule collections
Pensole partners with LEVI’s footwear
SOLLECTION is a four-week intensive immersion class in which 12 designers will create six shoes in three categories for Levi’s Footwear to be retailed by the brand
NEWALK project presents results
Areas of research included materials, components and technology for footwear
Geox plans to open 350 stores in China
The Italy-based shoemaker has signed a distribution agreement with Hong Kong listed Pou Sheng International to set up more than 300 stores in Mainland China by 2020-
Footwear Consumer 2030
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