Partnerships
Rufel launches limited edition bag
The Portuguese-based company, established in 1975, is specialised in manufacturing bags and accessories for men and women
adidas intensifies activities in China with Wand Group partnership
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide
Reebok & Kendrick Lamar team up again
Reebok Classic and American rapper renovated their partnership, this time adding a personal touch to the brand’s Classic Leather silhouette
Wordwide footwear associations gathered aiming to strengthen the industry
On the 9th of June 2016 the Second International Footwear Forum (IFF) brought together footwear associations and federations from across the world to exchange views and propose ways to help the companies
US and European footwear industries together to support TTIP
3 trade associations representing the US and European footwear industries issued a joint statement urging the United States and the European Union to eliminate footwear trade barriers as part of the TTIP negotiations
Two Ten and FDRA announce online career marketplace
The two organisations got together to develop a new footwear jobs website dedicated to the footwear industry
NBA and Under Armour partner to launch NBA Fit App
The National Basketball Association announced today the launch of its first fitness app, in partnership with the sportswear giant. It will be available for download on the App Store and Google Play
UCLA and Under Armour announce agreement
The University of California, Los Angeles and the sportswear giant have set up a new 15-year performance footwear and apparel agreement
Vans and Nintendo in collaboration
The new sneakers line is aimed at the game lovers and is part of Vans intense activity of partnerships with pop culture entities
Under Armour and Bryce Harper continue together
The Baltimore-based company has extended its partnership with Bryce Harper, one of baseball’s brightest young stars
Asics to be national partner of Girls on the Run
The non profit organization working with young girls has announced the extension of the partnership with Asics, who will become its National Footwear Partner
FFANY names winners of scholarship
The Fashion Footwear Association of New York (FFANY) and Arsutoria School in Milan have announced the winners and finalists of the 2016 Joseph C. Moore Footwear Scholarship
Crocs expands #FindYourFun global marketing campaign
The second year of the campaign celebrates the iconic Crocs clog and showcases new footwear styles for the whole family
Portuguese footwear at the heart of Moda Lisboa
In its most recent edition and while it celebrates its 25th anniversary, Moda Lisboa will once again showcase the results of the partnerships between the footwear industry and many Portuguese designers
adidas and Wanderlust announced integrated partnership
The sportswear giant and the producer of large-scale lifestyle festival events focusing on yoga, music and wellness, established a multi-year partnership focusing on the millennial athletic enthusiasts-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
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