World Footwear


Asics invests in conductivity textiles

Feb 1, 2018 Japan
Asics invests in conductivity textiles
The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles
AI SILK was founded in 2015 in Miyagi Prefecture and develops conductive textiles that are comfortable on the skin, utilizing the technology researched by Tohoku University. Many devices that gather the body’s data from the skin tend to irritate the wearer’s skin when used over extended periods of time.

AI SILK has developed a proprietary silk textile conductive technology. Contact with the skin is gentle, and the fabric is highly absorbent and causes limited allergic reaction. The fabric permits high conductivity and data gathering is user-friendly.

The company’s proprietary technology will be used together with Asics Institute of Sport Science’s expertise in developing sports apparel made of high-performance materials.

One of the core strategies in Asics’ medium-term management plan Asics Growth Plan (AGP) 2020 is creating distinctive innovations. Asics has been focusing on developing revolutionary products, services, and processes that change customers’ lifestyles and experiences.

This investment is being made through subsidiary Asics Ventures Corporation established by Asics back in November 2016 in order to pursue innovations at a faster pace and has been collaborating with venture companies with leading-edge products, technologies, and personnel. Asics plans to pursue even further sustainable growth by working together with companies discovered by Asics Ventures to create value and by developing new businesses.

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