Companies

Deichmann with a strong performance in 2024

Apr 16, 2025 Germany

The German-based footwear retailer has reported a strong 2024 performance, despite a challenging trading environment, particularly in its home market and the US

“Our company anniversary last year marked over a century of continuous positive development and success. That’s why we remain optimistic about the future despite the tough market conditions”, said Heinrich Deichmann, Chairman of the Management Board of the company.

Deichmann reported a gross revenue of around 8.7 billion euros in the year 2024, a currency-adjusted revenue growth of 2.3% over the previous year, and a net revenue of 7.5 billion euros.

The company pointed out that good sales of higher-priced branded models drove up the average price of the models sold. More than 180 million pairs of shoes were sold in stores and online stores worldwide.

In Germany, where consumer spending was down throughout the year, gross revenue was 2.7 billion euros, up from 2.3 billion euros in the previous year. Like-for-like sales increased by 1.5%, outperforming the general market. Again, customers tended to buy higher-priced products.

But with a presence in more than 30 countries, Deichmann generated around 68% of its revenue abroad. However, it highlighted the difficult year in the US, despite achieving 3% revenue growth in the country.

At the end of 2024, the company operated approximately 4 700 stores worldwide, the same as in the previous year, and approximately 40 online stores, employing approximately 49 900 people, up from 49,000 a year earlier.

“We achieved major goals and made important progress in 2024. For example, we optimised our brand portfolio and acquired the Esprit shoe brand rights for Europe and the USA. We also added even more attractive brands, such as Kappa, Bugatti, s.Oliver, Rieker, Crocs and Buffalo, to diversify our product assortment”, summed up Heinrich Deichmann.

Following last year’s “substantial investments” - in logistics, for example, with new distribution centres in Switzerland and the US, and in store modernisation - Deichmann plans to invest around 420 million euros in 2025, the highest level in the company’s history, with 136 million euros earmarked for Germany.

Image Credits: lda-audiotech.com

Germany Deichmann Footwear Results Year Results