World Footwear

Companies

adidas to sell Reebok business

Dec 17, 2020 Germany
adidas to sell Reebok business
In a statement recently issued, the Germany-based company said that as part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok
These strategic alternatives include both a potential sale of Reebok as well as Reebok remaining a part of the company. A decision will be announced on the 10th of March 2021, when the company's new strategy is officially presented.

adidas acquired Reebok in 2006. As a result of the successful implementation of the turnaround plan "Muscle Up" initiated in 2016, the brand was able to significantly improve its profitability and returned to the profit zone in 2018, two years earlier than initially planned under "Muscle Up". In 2019, Reebok also returned to the growth path. Driven by double-digit growth in its home market North America, global Reebok sales increased by 2% on a currency-neutral basis compared to the previous year.

Image credits: Maureen De Wit on Unsplash


Related Events

  • Feb
    4
    Feb 4-Feb 6, 2023 | Offenbach, Germany

    ILM

  • Mar
    2
    Mar 2-Mar 5, 2023 | Nuremberg, Germany

    IWA Outdoor Classics

  • Mar
    5
    Mar 5-Mar 7, 2023 | Düsseldorf, Germany

    Shoes Dusseldorf

  • Jul
    29
    Jul 29-Jul 31, 2023 | Offenbach, Germany

    ILM

Related Organizations

  • HDS/L - Federal Association of German Footwear and Leather Goods Industry

    HDS/L - Federal Association of German Footwear and Leather Goods Industry

    Germany
  • PFI Germany -  Test and Research Institute Pirmasens

    PFI Germany - Test and Research Institute Pirmasens

    Germany
  • FILK - Research Institute of Leather and Plastic Sheeting

    FILK - Research Institute of Leather and Plastic Sheeting

    Germany
  • ISC - International Shoe Competence Centre

    ISC - International Shoe Competence Centre

    Germany