New Balance
Nike leads list of world’s most marketed brands
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020
Pou Chen: Vietnam operations suspended for two days
The world’s largest manufacturer of athletic shoes, has been ordered to suspend production at its Pouyuen Vietnam business over Covid-19 concerns
New Balance: closures across office, factory and retail
In a statement issued by the company, Joe Preston, President and Chief Executive Officer, announced a series of measures to ensure the health of associates, customers, and communities
New Balance launches new platform for running shoes
Coming in summer 2019, the global athletic player New Balance will launch a reimagined product platform, called FuelCell, that is built to power up run
New Balance announces global leadership changes
Joe Preston, currently the company's Chied Commercial Officer, will succeed Rob Demartini as New Balance's new President & CEO
New Balance new 3D-printed running shoe
The sneakers result form a partnership between the US-based footwear giant and 3D printing specialists 3D Systems- 1
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