Companies
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile
Pure London: summer edition cancelled
Due to the global impact of the Coronavirus pandemic, the Hyve Group have announced changes to their 2020 show calendar and will bring Pure London, Pure Origin, Scoop and Jacket Required back to the UK capital in February 2021
Gucci rises up prices of handbags
Popular items of the brand, the Dionysus and the Zumi handbags, are now more expensive. Jefferoes International reports they now cost up to 9% more
Inditex wants 25% of sales online within 2 years
The Spanish group owning brands Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe, wants online sales to represent over 25% of the total by 2022. This compares with 14% in financial year 2019
Nike's revenue falls by 38% in the last quarter
Revenue for Nike decreased by 38% to 6.3 billion US dollars, down by 36% on a currency-neutral basis, primarily due to owned and partner physical store closures across North America, EMEA and APLA due to COVID-19
Are you familiar with Influence Marketing?
Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing
Gucci’s ax on wholesale
The luxury brand announced that the multi-brands locations in Italy authorized by Gucci will go from 110 to 38. La Conceria is reporting
Merrell names Janice Tennant as Chief Marketing Officer
Merrell, a division of Wolverine announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team
Shoe Carnival: second quarter exceeds expectations
The Indiana-based retailer of footwear and accessories provided a business update following the re-opening of its stores amid the global COVID-19 pandemic
Macy’s announces restructuring plan
The New York-based retailer announced it will eliminate approximately 3 900 corporate and management roles. With the actions announced Macy's anticipated to create approximately 630 million US dollars per year in savings
Lineapelle to launch A New Point of View
From the 22nd to the 23rd September 2020 Lineapelle will take place at Fieramilano Rho, showcasing together with all fashion exhibitions of made in Italy
Do you know what Eco-design is?
The Eco-design Guide for the Footwear Industry developed under the Life GreenShoes4All project intends to be a short guide to support companies that want to incorporate eco-design in the development of lower environmental impact footwear
Argentina: retail re-opens amid national quarantine extension
The World Footwear spoke with Camara de la Industria del Calzado, the Footwear Industry Chamber in Argentina to get an update on the COVID-19 impacts in the country
COVID-19 pandemic adds to job’s descriptions and fuels new hires
Businessinsider is quoting HR and staffing firm Adecco who confirms that retailers are hiring people to take temperatures and enforce social distancing
Cooperation is the new trend
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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UNIT Publishing House
La Conceria
SERMA
Fotoshoe