The participation was supported by Brazilian Footwear, the footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Abicalçados' Trade Promotion analyst, Paola Pontin, who participated in the meetings highlighted that the business model pleased the participating companies, which totaled 220 thousand US dollars in immediate deals. The companies also declared they expect to receive further 960 thousand Us dollars in negotiations due to the contacts they established. According to Pontin, over 380 contacts were made, most of them unprecedented, with important buyers from the markets of Colombia, Peru, and Chile: "This type of digital negotiation has been accelerating, a trend that was reinforced by the needs that were felt during the new coronavirus pandemic. With each event, we feel that the companies are better prepared and that their efforts are rewarded with more expressive results", Pontin stated.

The brands participated in meetings, scheduled via matchmaking, meaning these were previously scheduled according to the interest of buyers.