News
Nike might start selling directly on Amazon
Nike might be on the verge of reaching a deal to sell directly on Amazon.com, according to a report from Goldman Sachs, hovering competition for brick-and-mortar sporting goods retailers
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
Farfetch to enter the Chinese market in force
The online luxury fashion retailer Farfetch has raised close to 400 million US dollars from a deal with one of China's biggest e-commerce companies. This partnership will create a premier platform for luxury e-retail across China
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Portuguese industry wants to attract new talents
This is the goal of a campaign currently in course, developed by APICCAPS. The Portuguese Association says there is a clear aim of attracting young people for the companies making up the Footwear Industry
How Havaianas became a valuable and global brand
Havaianas, a Brazilian footwear company, can be an inspiration for many footwear entrepreneurs who are looking out for ideas and opportunities to be successful in their business
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Selena Gomez stars in Coach campaign
The New-York based luxury house announced Selena Gomez as the face of the brand's Fall 2017 advertising campaign, presenting a series of images set in New York City
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
Net income down by 6% at Foot Locker
Despite recording one of its most profitable quarters ever, the US-based company presented declining net income for the period. Foot Locker is confident that the market's appetite for athletic footwear will help them to get back to full growth
Men are buying more shoes
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style
Xperimental Shoes: overflowing creativity
Célia and Ana Margarida are twin sisters, graduated in brand and product design and are the soul of all Xperimental Shoes footwear
Bangladesh’s new policy to boost exports
The local authorities seem to be focusing on new policies to reinforce the leather goods and footwear manufacturers capacity and in that way boost exports
Ageing is leading to more demand for health-related footwear
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population
Why would consumers spend more money on shoes?
In most developed countries, it’s easy to find cheap shoes and many stores have a wide variety of models at a cheap price. In Portugal, for example, it’s easy to get shoes for 15 US dollars
Is technology accelerating production and reducing labor?
We have been seeing multiple changes occurring in the footwear industry. Consumers are more demanding than ever and as a consequence, the need to adapt to changes is mandatory for companies in this industry
Freakloset, choose your sole mate
Freakloset is a Portuguese footwear brand born from a necessity, a pursuit for self-expression and self-worth
Are counterfeit products still an issue?
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear
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