Sportswear
adidas set to sell Reebok
Fashionnetwork is reporting, based on an article by German Manager Magazin, that adidas is planning to sell its Reebok division
June Ambrose joining Puma as Creative Director
The global sports company announced a new partnership with Creative Director and Iconic Image Maker, June Ambrose. June will help Puma redefine what it means to be stylish in sport making use of her 25+ years of experience creating culture defining moments
Nike's first quarter digital sales up by 82%
Nike’s revenue in the first quarter decreased by 1% totalling 10.6 billion US dollars and was flat to prior year on a currency-neutral basis. The sportswear giant reported first quarter digital sales growing by 82%
Puma appoints Johan Kuhlo as General Manager EEMEA Distribution
Johan Kuhlo is currently Head of Corporate Strategy and Investor Relations and will become General Manager EEMEA Distribution with immediate effect. Kuhlo will be based in PUMA’s regional hub in Salzburg and report directly to Arne Freundt, General Manager EMEA
Kerby Jean-Raymond is Reebok’s new VP Creative Direction
Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok
Kasper Rorsted confirmed as CEO of adidas for more 5 years
The Supervisory Board of adidas AG has extended the appointment of Chief Executive Officer Kasper Rorsted by another five years until the 31st of July 2026. Kasper Rorsted has been a member of the adidas Executive Board and the company's CEO since 2016
DW Sports chain goes into administration
The UK-based chain of gyms and sports retail has confirmed it will enter administration. At risk are 1 700 jobs. Company BDO has been nominated Administrator
Trends in athletic footwear
Many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. What is the expected impact in athletic footwear sales?
adidas: business in China returns to growth
In Greater China, adidas' first major market on the road to recovery, all stores have been open since mid-April. While store traffic remained below the prior year level in May, sales returned to growth
Don't do it campaign by Nike
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US
Good momentum for fitness at home
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. According to the NPD Group, in the seven weeks between the 15th of March and the 2nd of May, US home fitness equipment sales grew by 175%
Puma focuses on survival and recovery
The sportswear brand is working with 3 phases - Survive, Recover, Grow Again - as it deals with the impacts of Covid-19. First quarter sales declined by 1.3%, but in the current quarter revenue is at 50% normal level
Skechers with 2.7% decline in sales
The US-based brand closed 2019 with strong results, which continued into the beginning of 2020. However, the slowdown in global markets impacted by the Covid-19 pandemic lead to a 2.7% fall in sales in quarter one
Under Armour: Lisa Collier named Chief Product Officer
The Baltimore-based brand has announced Lisa Collier as Chief Product Officer. Lisa has more than 30 years across global brand leadership, product development, supply chain and merchandising
Sports footwear sales down by 75% in the US
According to NPD Group’s weekly retail tracking service in the 5th week of March the drop in sports footwear sales reached 75%, in line with the previous week decline-
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